Remote GA4 & GTM Analytics Lead

Atomic Hr; Cartagena de Indias; Remote; COP 191,969,000 - 287,954,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive compensation

High-visibility role on scaling team

Direct impact on client data quality

Culture of continuous improvement

Job summary

Atomic HR is seeking a Web Analyst to own tag management, conversion tracking, and data integrity across education and nonprofit-focused campaigns. You’ll implement GTM, configure GA4, and maintain data layers while collaborating with a scalable Data & Analytics team.

Strong privacy knowledge and QA discipline are essential, with a focus on trusted metrics. You’ll work remotely in a distributed, async-friendly environment with opportunities to impact measurement for multiple partners and

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability
• Own conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verified
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live
• Own data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustments
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data

Skills

GTM setup

GA4 configuration

Pixel deployment

Data layer

HTML/CSS/JS

Consent management

QA & debugging

Cross-platform tracking

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Tag Manager

GA4

Server-side tagging

Job description

Atomic HR is seeking a Web Analyst to own tag management, conversion tracking, and data integrity across education and nonprofit-focused campaigns. You’ll implement GTM, configure GA4, and maintain data layers while collaborating with a scalable Data & Analytics team.

Strong privacy knowledge and QA discipline are essential, with a focus on trusted metrics. You’ll work remotely in a distributed, async-friendly environment with opportunities to impact measurement for multiple partners and