Remote Luxury Real Estate Marketing Pro (Part-Time)

SmartScale360; Bogotá; Remote; COP 83,777,000 - 104,485,000; Part time

Benefits offered by this job

10 Days PTO

Annual appraisal

Healthcare benefits

Career growth opportunities

Permanent remote work

Training and professional development

Job summary

SmartScale360 is seeking an experienced Luxury Real Estate Marketing Manager to support a U.S.-based luxury real estate business in Palm Beach County, Florida. The role emphasizes developing and executing marketing strategies, managing Instagram marketing, and generating qualified buyer and seller leads.

The ideal candidate should understand luxury branding, have strong Instagram and content creation skills, and be able to manage campaigns from planning through performance tracking.

Qualifications

• Proven experience in digital marketing, social media management, brand management, or marketing strategy.
• Experience working with luxury brands, preferably in luxury real estate.
• Bilingual in English and Spanish, with excellent professional communication skills.
• Strong experience managing Instagram marketing, including reels, stories, content planning, and audience engagement.
• Excellent graphic design, branding, content creation, and video editing skills.
• Experience developing and executing marketing campaigns independently.
• Knowledge of email marketing, lead generation, and marketing analytics.
• Understanding of luxury brand positioning, visual presentation, and brand consistency.
• Familiarity with website content management, Google Business Profile, and basic SEO.
• Strong organizational, multitasking, and project management skills.
• Highly detail-oriented, creative, proactive, and results-driven.
• Able to work independently, manage deadlines, and communicate effectively across time zones.
• Comfortable learning new marketing platforms, CRM systems, and automation tools.

Responsibilities

• Develop and execute marketing strategies to strengthen brand visibility, attract qualified buyers and sellers, and generate business opportunities.
• Manage Instagram as the primary marketing platform, including content strategy, calendars, reels, posts, and stories.
• Create, edit, and repurpose content using professional photography and video assets provided by vendors.
• Schedule and publish social media content across Instagram and supporting platforms such as Facebook.
• Maintain consistent luxury branding across marketing materials and digital platforms while following real estate advertising standards.
• Manage email marketing campaigns using Rechat, including weekly newsletters and property announcements.
• Create property marketing campaigns for Coming Soon, Open House, Just Listed, Under Contract, Pending, and Just Sold properties.
• Update website content with active listings, upcoming properties, and sold properties.
• Manage Google Business Profile activity, including posts, photos, and review-related updates.
• Monitor marketing performance and analytics to identify opportunities for improvement.
• Support lead generation efforts and ensure marketing inquiries are properly directed to the CRM for follow-up.
• Design and coordinate branded marketing materials, including listing presentations, pre-listing packages, seller checklists, and outreach materials.
• Support additional marketing channels such as LinkedIn, YouTube, blogs, and basic SEO as needed.
• Coordinate with vendors and internal teams to ensure marketing projects, content, and campaigns are completed on time.

Skills

Digital marketing

Luxury branding

Bilingual English/Spanish

Instagram marketing

Graphic design

Content creation

Campaign execution

Email marketing

Marketing analytics

SEO basics

Time-zone communication

Tools

Instagram

Facebook

Meta Business Suite

Rechat

GoHighLevel

ManyChat

Monday.com

Webflow

Google Business Profile

Okta

FETCH

iCloud

Job description

SmartScale360 is seeking an experienced Luxury Real Estate Marketing Manager to support a U.S.-based luxury real estate business in Palm Beach County, Florida. The role emphasizes developing and executing marketing strategies, managing Instagram marketing, and generating qualified buyer and seller leads.

The ideal candidate should understand luxury branding, have strong Instagram and content creation skills, and be able to manage campaigns from planning through performance tracking.