Remote B2B Paid Advertising Specialist

Powerdigitalmarketing; Colombia; Presencial; COP 44.640.000 - 89.280.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary + commission

Prepaid Medicine Plan

15 paid vacation days

Fully flex work environment

WFH stipend

EAP

Colombian holidays

DEI initiatives

Descripción de la vacante

Power Digital in Colombia is seeking a Paid Advertising Specialist to support end-to-end paid media strategies for a select group of clients. You will manage campaigns across Meta, Google, TikTok, and more, using data-driven insights to optimize performance.

You’ll collaborate with strategists, deliver timely reporting, and leverage the Nova ecosystem to inform execution. The role blends hands-on optimization with strategic thinking and client communication.

Formación

• 1+ years experience with Meta or Google Ads for direct response campaigns.
• 1+ years experience leading paid advertising strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1-2 years of digital marketing; Agency experience a plus

Responsabilidades

• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Conocimientos

Digital marketing

Direct response

Data analysis

Client communication

Self-starter

Time management

Herramientas

Google Analytics

Shopify

Excel

Meta Ads

Google Ads

Descripción del empleo

Power Digital in Colombia is seeking a Paid Advertising Specialist to support end-to-end paid media strategies for a select group of clients. You will manage campaigns across Meta, Google, TikTok, and more, using data-driven insights to optimize performance.

You’ll collaborate with strategists, deliver timely reporting, and leverage the Nova ecosystem to inform execution. The role blends hands-on optimization with strategic thinking and client communication.