Programmatic Media Buying Analyst

Publicis Global Delivery (PGD); Colombia; On-site; COP 151,440,578 - 227,160,867; Full time

Job summary

A global communications powerhouse in Colombia seeks a candidate to manage large media campaign budgets for various clients. The role involves executing advanced programmatic buying strategies, analyzing campaign performance, and ensuring the successful delivery of marketing goals. Ideal candidates should have excellent communication skills and be proficient in tools like DV360 and Google Ads. Strong analytical skills are crucial for this position that involves reporting and optimizing campaigns.

Qualifications

• Effective communication skills.
• Strong initiative and ability to collaborate.
• Proficiency with programmatic demand-side platforms.
• Ability to measure and analyze campaign performance.
• Familiarity with campaign allocation accuracy.

Responsibilities

• Manage media campaigns budgets for clients.
• Implement paid marketing strategy across channels.
• Compile reports on programmatic media platforms.
• Participate in agency training sharing media knowledge.
• Ensure delivery and maintain accuracy of campaigns.
• Generate insights from post-campaign reports.

Skills

Organizing Effective verbal

Continuous learning

Collaboration skills

Campaign performance analysis

Proficient in MS Excel

Analytical skills

Communication skills in English and/or French

Tools

Campaign Manager tool

DV360

Trade Desk

Google Ads

Amazon

Xandr

Meta

Snapchat

Prisma

Job description

A global communications powerhouse in Colombia seeks a candidate to manage large media campaign budgets for various clients. The role involves executing advanced programmatic buying strategies, analyzing campaign performance, and ensuring the successful delivery of marketing goals. Ideal candidates should have excellent communication skills and be proficient in tools like DV360 and Google Ads. Strong analytical skills are crucial for this position that involves reporting and optimizing campaigns.