Planning Analyst

Publicis Groupe; Bogotá ciudad; Híbrido; COP 42.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe seeks a Media Planner to develop media strategies and plans aligned with client objectives. You will collaborate with the team to analyze data, study consumer behavior, and identify trends for informed media placement decisions.

Responsibilities include budget updates, flighting, QA, and preparing client-ready slides while supporting reach/frequency delivery and weekly reporting.

Formación

• B2 or higher English language level.
• Bachelor's Degree required.
• 6 months to 1 year of media experience.
• Microsoft Excel: Intermediate.
• Google Campaign Manager: Basic.
• Data Studio: Basic.
• Media Tools: Intermediate.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools.
• Provide updates for all recurring budgeting needs.
• Help provide and oversee monthly savings documents.
• QA and update flowcharts and budget documents with accuracy.
• Track budget and flowchart changes with detail and organization.
• Support strategy team with reach and frequency deliveries using Tardiis / NMI.
• Provide audience and consumer insights data from syndicated tools like MRI and GWI.
• Provide monthly global tracking updates for internal review and submission.
• Support in building charts and slides for client presentations.
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst.
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads.
• Update weekly TV goals based on the latest budget and flighting for submission to the National Video team update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance.

Conocimientos

English B2+

Media experience 0-1y

Excel (Intermediate)

Media Tools (Intermediate)

Educación

Bachelor's Degree

Herramientas

Google Campaign Manager (Basic)

Data Studio (Basic)

Lumina

Tardiis/NMI

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

Job Description:

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support in building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to the National Video team update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance.

Qualifications

Basic Qualification:

• B2 or above English language level
• Bachelor's Degree
• 6 months - 1 year of experience in Media (Must)
• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Intermediate