Performance Marketing Specialist (Remote, Medellin)

Blacksmith Agency; Medellín; Remote; COP 194,401,000 - 324,002,000; Full time

Job summary

Blacksmith Agency is a remote-first digital agency seeking a Performance Marketing Specialist to own paid media for B2B and growing brands. You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, drive budget decisions, and shape client narratives on calls.

You bring 3+ years hands-on experience building and optimizing campaigns, a proven ROAS/CPA track record, agency exposure across multiple clients, and clear spoken English with US clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Proven ROAS/CPA/pipeline improvement track record
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads
• Budget allocation, bidding, targeting and creative testing
• Conversion tracking and attribution using GA4, Tag Manager and platform pixels
• 90-day and quarterly client roadmaps and the story behind the numbers in calls
• Account growth through retention, upsell and long-term relationships

Skills

Google Ads

Meta

Agency experience

English (US clients)

PPC optimization

Tools

GA4

Tag Manager

Tracking Pixels

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.