Paid Media and Lead Generation Specialist

Lite Thinking company; Bogotá ciudad; Hybrid; Full time

Benefits offered by this job

Access to continuous training

Opportunity to lead high impact projects

Work in an innovative environment

Job summary

A technology-focused firm in Colombia is seeking a Paid Media and Lead Generation Specialist. This role involves designing and managing advertising campaigns across platforms such as Google Ads and Meta Ads to attract qualified leads. The ideal candidate has over 5 years of experience in digital marketing, with skills in performance marketing and conversion optimization. This position offers the flexibility of full-time or part-time work and promotes continuous training in digital strategies in a fully remote work environment.

Qualifications

• 5+ years of experience in digital campaign management.
• Experience optimizing conversion campaigns across different platforms.
• In-depth knowledge of digital marketing trends and advertising tools.

Responsibilities

• Design and implement lead acquisition campaigns.
• Analyze performance metrics and develop actionable reports.
• Test new formats and tools to maximize campaign effectiveness.

Skills

Performance marketing strategies

Lead generation

Campaign management

Analytical skills

Strategy adaptation

Tools

Meta Ads

Google Ads

LinkedIn Ads

Job description

# Paid Media and Lead Generation Specialist### Build your success with usThank you for your interest in joining the best companies!Code: 386# Paid Media and Lead Generation SpecialistSeptember 29, 2025Bogota / ColombiaCompensation: NegotiableRemoteShare**Role Purpose**The Digital Trafficker will be responsible for designing, managing and optimizing advertising campaigns across multiple platforms (Meta Ads, Google Ads, LinkedIn Ads and others) in order to attract highly qualified leads and maximize their conversion into sales. This role is key to drive business growth in the technology sector, ensuring measurable and scalable results.**Ideal Professional Profile*** Professional with more than 5 years of proven experience in high performance digital campaign management.* Expert in performance marketing strategies and lead generation.* Ability to understand the dynamics of the tech business, adapting campaigns to the speed of the market.* Creative, innovative, strategic and 100% results-oriented person.* Passion for continuous learning and keeping up to date with digital marketing trends and advertising tools.**Experience*** Minimum 5 years working with campaigns on Meta Ads, LinkedIn Ads, Google Ads and other relevant platforms.* Demonstrable experience in conversion campaign optimization and remarketing.* In-depth knowledge of multi-channel strategies (social media, search engines, display, email marketing, etc.).* Previous experience working in technology, software or digital services sectors (desirable).* Management of advertising budgets and analysis of key metrics (CPA, CPL, ROAS).**Key Responsibilities*** Design, implement and optimize lead acquisition campaigns on different platforms.* Segment audiences, create funnels and develop remarketing strategies.* Analyze performance metrics and develop actionable reports for sales management.* Work closely with the sales team to align campaigns with conversion goals.* Test new formats, tools and channels to maximize campaign effectiveness.* Keep updated on digital marketing trends, AI applied to campaigns and automation.**Valued Competencies*** Results and sales orientation.* Analytical skills and strategic thinking.* Creativity and innovation in the generation of campaigns.* Responsibility and commitment in execution.* Adaptability to high speed and demanding environments in the tech sector.* Effective communication and teamwork skills.**Job Offer*** Full-time or part-time contract (depending on availability and profile).* Work in a dynamic, innovative environment with international projection.* Access to continuous training in new digital tools and strategies.* 100% remote work.* Opportunity to grow and lead high impact projects in the technology sector.## Key Words:Advertising ObjectivesGoogle AdsMetaAdvertisingCommunicationSocial NetworksDigitalCustomer ServiceJob Details**Contract type:**Independent Contractor**Job Openings:**2**Applications:**13**Industry / Sector:**Software Development**Availability:**Full-time**Experience:**5 years of experienceShare