Digital Marketing Specialist

NeoWork; Colombia; Remote; COP 127,311,000 - 203,698,000; Full time

Benefits offered by this job

Health insurance

Holiday pay

Annual review

Career growth

Remote work

Job summary

NeoWork is hiring a Digital Marketing Specialist to plan, launch, and optimize campaigns for U.S. brands. You will work across paid media, email, SEO, and marketing automation to drive leads and revenue.

NeoWork is a global staffing and operations partner that builds dedicated remote teams for fast-growing U.S. companies. Our teammates work directly inside our clients' teams and tools, while NeoWork takes care of recruiting, HR, benefits, and ongoing support.

Qualifications

• 2+ years of experience in digital or performance marketing.
• Hands-on experience with Meta Ads Manager and/or Google Ads.
• Experience with email or automation platforms such as HubSpot, Klaviyo, or Mailchimp.
• Comfortable with GA4 and campaign reporting.
• Good written and spoken English.
• Data-driven mindset and strong attention to detail.
• Based in Colombia, with a reliable home office setup and stable internet connection.

Responsibilities

• Set up, manage, and optimize campaigns on Meta, Google, and LinkedIn.
• Build email campaigns and marketing automation workflows.
• Support SEO and content initiatives.
• Track performance, analyze results, and report on KPIs.
• Run A/B tests to improve conversion rates.
• Coordinate with designers, copywriters, and stakeholders to launch on time.

Skills

Digital marketing

Performance marketing

Data-driven mindset

English proficiency

Tools

Meta Ads Manager

Google Ads

HubSpot

Klaviyo

Mailchimp

GA4

Job description

NeoWork is hiring Digital Marketing Specialists to plan, launch, and optimize campaigns for U.S. brands. You will work across paid media, email, SEO, and marketing automation to drive leads and revenue.

NeoWork is a global staffing and operations partner that builds dedicated remote teams for fast-growing U.S. companies. Our teammates work directly inside our clients' teams and tools, while NeoWork takes care of recruiting, HR, benefits, and ongoing support.

Key Responsibilities

• Set up, manage, and optimize campaigns on Meta, Google, and LinkedIn
• Build email campaigns and marketing automation workflows
• Support SEO and content initiatives
• Track performance, analyze results, and report on KPIs
• Run A/B tests to improve conversion rates
• Coordinate with designers, copywriters, and stakeholders to launch on time

Requirements

• 2+ years of experience in digital or performance marketing
• Hands-on experience with Meta Ads Manager and/or Google Ads
• Experience with email or automation platforms such as HubSpot, Klaviyo, or Mailchimp
• Comfortable with GA4 and campaign reporting
• Good written and spoken English
• Data-driven mindset and strong attention to detail
• Based in Colombia, with a reliable home office setup and stable internet connection

Nice to Have

• Google Ads or Meta certifications
• Experience with B2B or e-commerce marketing

Benefits

• We offer health insurance for contractors
• Holiday Extra Pay
• The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
• This is a 100% home-based position
• We prioritize the mental health of our team members and offer mental health days to support their well-being.
• In addition to the base salary, performance-based incentives are provided.
• There is an annual review and appraisal process in place.
• There are ample opportunities for professional growth and advancement within the company.