Meta Ads Manager (Hybrid - Medellin)

3Sigma Digital; Medellín; Hybrid; COP 40,000,000 - 70,000,000; Full time

Benefits offered by this job

15 days of Paid Time Off

Hybrid working environment

40 hours workweek

Job summary

A digital marketing agency in Medellín is seeking an experienced Meta Ads Manager to lead their advertising initiatives. In this role, you will manage the Meta Ads team, execute comprehensive marketing strategies, and analyze campaign performances to optimize returns. Candidates should have over 2 years of experience with Meta advertising, strong analytical skills, and proficiency in Facebook Ads Manager. The position offers a hybrid work environment and paid time off.

Qualifications

• 2+ years of proven experience managing advertising campaigns on Meta.
• In-depth knowledge of advertising principles and strategies.
• Proficiency in Facebook Ads Manager and Business Manager.
• Excellent communication and collaboration skills.
• Detail-oriented with ability to deliver results.
• Experience with analytics tools such as Google Analytics is a plus.
• English language proficiency.

Responsibilities

• Lead and manage the Meta Ads team.
• Develop and execute comprehensive paid marketing strategies.
• Implement A/B testing to evaluate ad creatives.
• Analyze campaign performance data and provide insights.
• Analyze campaign performance data and provide actionable insights for optimization.
• Manage advertising budgets effectively to meet KPI targets.
• Provide regular reports and insights to clients with recommendations.

Skills

Meta advertising campaign management

A/B testing

Analytical skills

Communication skills

Detail-oriented mindset

Tools

Facebook Ads Manager

Google Analytics

Google Analytics

Job description

We are a full-service digital marketing agency, helping our clients with everything from managing paid marketing spend, email marketing, digital marketing strategy, SEO, assisting in marketplace optimization, Shopify development, and more.

Role Description:

We're looking for a skilled and experienced Meta Ads Manager to join our marketing team. In this role, you’ll manage our Meta Ads team and spearhead the development, implementation, and optimization of advertising campaigns across Meta platforms. The ideal candidate will possess creativity, analytical prowess, and strategic vision to drive ROI and achieve our marketing objectives.

Responsibilities:

• Lead and manage our Meta Ads team.
• Develop and execute comprehensive paid marketing strategies to enhance brand awareness, generate leads, and boost conversions.
• Implement A/B testing to evaluate different ad creatives, messaging, and targeting strategies.
• Perform asset testing to identify top-performing images, videos, and ad copy variations.
• Analyze campaign performance data and provide actionable insights and recommendations for improvement.
• Manage advertising budgets effectively, making sure resources are used efficiently and that campaigns meet set performance goals (KPIs).
• Provide regular reports and insights to clients, highlighting performance metrics and actionable recommendations for optimization.

Qualifications:

• 2+ years of proven experience managing advertising campaigns on Meta with a track record of driving results.
• In-depth knowledge of advertising principles, strategies, and best practices.
• Proficiency in advertising tools such as Facebook Ads Manager and Business Manager.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with teams.
• Detail-oriented mindset with a focus on delivering high-quality results within deadlines.
• Proficiency with marketing analytics tools, such as Google Analytics, is a plus.
• Proficiency in the English language.

What we offer:

• A hybrid working environment.
• 15 days of Paid Time Off per year.
• 40 hours per week, Full-time.
• Monday-Friday, 8 AM–5 PM, with 1 hour for lunch.