Digital Trafficker

Lite Thinking company; Colombia; Remote; COP 93,724,000 - 156,206,000; Full time

Job summary

A digital marketing firm in Colombia is seeking a Digital Trafficker to lead advertising campaigns primarily on Meta Ads and other platforms. The role demands a professional with a strong background in digital marketing and at least 3 years of proven experience in targeted ad strategies and conversion optimization. The ideal candidate should possess analytical skills to interpret data for strategic decisions and enhance lead generation efforts. A flexible schedule is offered, allowing innovative individuals to thrive in a dynamic environment.

Qualifications

• 3+ years managing campaigns on Meta Ads and other platforms.
• Experience in conversion optimization and A/B Testing.
• Proficiency in segmentation, remarketing, and funnel strategies.

Responsibilities

• Design and execute advertising campaigns in Meta Ads.
• Analyze metrics and generate actionable reports.
• Propose improvements in creatives and landing pages.
• Coordinate with marketing and sales to align campaigns with business objectives.
• Stay updated on policy and algorithm changes and adapt strategies.

Skills

Meta Ads expertise

Analytical skills

Creative thinking

Results-oriented

Proactivity and innovation

Education

Degree in Digital Marketing, Advertising, Communication or related fields

Tools

Google Analytics

Meta Business Suite

A/B Testing

Job description

# Digital Trafficker### Build your success with usThank you for your interest in joining the best companies!Code: 402# Digital TraffickerNovember 20, 2025Bogota / ColombiaCompensation: NegotiableRemoteShare**Role Purpose**The Digital Trafficker will be responsible for planning, executing and optimizing advertising campaigns on digital platforms (mainly Meta Ads, in addition to Google Ads, TikTok Ads, LinkedIn Ads, etc.), with the objective of generating highly qualified leads that convert into sales. Its mission is to ensure a positive return on investment and contribute to business growth through effective and data-driven strategies.**Ideal Professional Profile*** Professional in Digital Marketing, Advertising, Communication or related areas.* Specialist in Meta Ads, with deep knowledge of its updates, policies and trends.* Ability to understand the business model and translate it into effective advertising strategies.* Analytical, results-oriented and with a mindset of continuous optimization.* Creative and strategic, able to propose innovative solutions to improve conversion.**Experience Required*** 3+ years managing campaigns on Meta Ads and other platforms (Google Ads, TikTok Ads, LinkedIn Ads).* Proven experience in conversion optimization (not just traffic).* Advanced knowledge in segmentation, remarketing, lookalike audiences and funnel strategies.* Proficiency with analytics tools (Google Analytics, Meta Business Suite, etc.).* Experience in A/B Testing and creative optimization.**Key Responsibilities*** Design and execute advertising campaigns in Meta Ads and other platforms.* Define targeting and optimization strategies to maximize conversions.* Analyze metrics and generate reports with actionable recommendations.* Coordinate with the marketing and sales team to align campaigns with business objectives.* Keep updated on policy and algorithm changes on Meta and other platforms.* Propose improvements in creatives, copy and landing pages to increase conversion rate.**Valued Competencies*** Results oriented: focus on ROI and converting leads generation.* Analytical thinking: data interpretation and strategic decision making.* Adaptability: ability to adjust to changes in platforms and trends.* Effective communication: clarity in reports and coordination with teams.* Proactivity and innovation: constant search for new opportunities and optimizations.## Key Words:AdvertisingCommunicationSocial NetworksDigitalActive ListeningCustomer ServiceCommercial SkillSalesTechnologyMetaJob Details**Contract type:**To be agreed upon**Job Openings:**2**Applications:**22**Industry / Sector:**Software Development**Availability:**Flexible schedule**Experience:**5 years of experienceShare