Paid Social Media Analyst

Publicis Global Delivery (PGD); Colombia; On-site; COP 33,480,000 - 66,960,000; Full time

Benefits offered by this job

Collaborative work environment

Growth opportunities

Exposure to global clients

Continuous learning

Data-driven culture

Competitive compensation

Job summary

Publicis Global Delivery (PGD) in Colombia is seeking a Social Media Analyst to manage and optimize paid campaigns across Meta, TikTok and Google Ads for global clients. The role emphasizes performance, data-driven insights, and cross-team collaboration.

Ideal candidates bring 2+ years in Paid Social, strong English, and proficiency in Excel to analyze and report campaign results. This is a fast-paced, collaborative environment with growth opportunities and exposure to international projects.

Qualifications

• 2+ years of experience in Paid Social campaigns.
• Strong knowledge of Meta Ads, Google Ads and/or TikTok Ads.
• Analytical mindset with strong attention to detail.
• Proficiency in Excel or data analysis tools.
• Advanced English (required).

Responsibilities

• Work directly with agencies in the US or Europe to activate, monitor, and optimize social media campaigns for global clients.
• Plan, execute, and optimize campaigns on platforms such as Meta (Facebook, Instagram) and TikTok.
• Monitor and analyze key performance metrics (CTR, CPC, CPA, ROAS).
• Conduct A/B testing to continuously improve campaign performance.
• Prepare performance reports and provide actionable insights.
• Collaborate with cross-functional teams including strategy, creative, and analytics.

Skills

Paid social campaigns

Meta Ads

Google Ads

TikTok Ads

Analytical mindset

Excel

Advanced English

Tools

Excel

Job description

Publicis Global Delivery (PGD), the talent powerhouse of Publicis Groupe, founded in 1926 and now the world’s #1 largest communications group, is looking for a Social Media Analyst with experience in managing and optimizing paid campaigns across key platforms such as Meta Ads, TikTok Ads, and Google Ads.

This role is key to driving performance and delivering results aligned with business goals of our global clients. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Key Responsibilities:

• Work directly with agencies in the US or Europe to activate, monitor, and optimize social media campaigns for global clients.
• Plan, execute, and optimize campaigns on platforms such as Meta (Facebook, Instagram) and TikTok.
• Monitor and analyze key performance metrics (CTR, CPC, CPA, ROAS).
• Conduct A/B testing to continuously improve campaign performance.
• Prepare performance reports and provide actionable insights.
• Collaborate with cross-functional teams including strategy, creative, and analytics.

Requirements:

• 2+ years of experience in Paid Social campaigns.
• Strong knowledge of Meta Ads, Google Ads and/or TikTok Ads.
• Analytical mindset with strong attention to detail.
• Proficiency in Excel or data analysis tools.
• Advanced English (required).

What We Offer:

• A collaborative and fast-paced work environment.
• Opportunities for professional growth and career development.
• Exposure to global clients and international projects.
• Continuous learning through hands-on experience and training.
• A data-driven culture where your ideas and insights matter.
• Competitive compensation package.

At PGD, we believe great work starts with great people. That’s why we champion a culture of continuous learning, inclusivity, and care for our people’s wellbeing. Here, talent thrives - and we grow together.