Meta Ads Specialist: Data-Driven ROAS for Contractors

Base Coat Marketing; Colombia; On-site; COP 48,485,000 - 58,075,000; Full time

Benefits offered by this job

Paid vacation days

Job summary

Base Coat Marketing, a niche digital agency serving US and Canada painting and concrete coating clients, seeks a Meta Ads Specialist. You’ll own Meta campaigns, analyze CPL, CTR, and ROAS, and continuously test audiences and creatives. You’ll translate data into improvements and help turn campaigns into booked jobs for clients.

We value hands-on optimization, fast testing, and clear English communication. You’ll collaborate with CX, Media, SEO, and Production teams and report insights with

Qualifications

• Minimum of 2 years hands-on paid media campaign experience.
• Proficient with Meta Ads Manager and Meta Pixel.
• Familiar with Google Analytics and reporting dashboards.
• Ability to write StoryBrand-style ad copy.
• Excellent English, written and spoken.

Responsibilities

• Launch, monitor, and optimize Meta campaigns on Facebook and Instagram.
• Adjust budgets, audiences, and creatives to improve CPL and ROAS.
• Test new ad concepts and write StoryBrand-style ad copy.
• Collaborate with CX, Media, SEO, and Production teams.
• Prepare monthly performance reports and client meetings.
• Monitor landing pages and support conversion improvements.
• Keep client dashboards accurate with key metrics.
• Follow SOPs and help improve them as we grow.

Skills

Paid media

Meta Ads Manager

Meta Pixel

Conversion tracking

Google Analytics

Ad copywriting

Budget optimization

English communication

Collaboration

Multi-client management

Tools

ClickUp

Slack

GoHighLevel

Job description

Base Coat Marketing, a niche digital agency serving US and Canada painting and concrete coating clients, seeks a Meta Ads Specialist. You’ll own Meta campaigns, analyze CPL, CTR, and ROAS, and continuously test audiences and creatives. You’ll translate data into improvements and help turn campaigns into booked jobs for clients.

We value hands-on optimization, fast testing, and clear English communication. You’ll collaborate with CX, Media, SEO, and Production teams and report insights with