Media Buyer

Straive; Colombia; Presencial; COP 24.000.000 - 42.000.000; Jornada completa

Descripción de la vacante

Straive is seeking a full-time Paid Social Media Buyer to build and execute campaigns across Meta, YouTube, TikTok, and Spotify. You will input settings, manage budgets, and optimize for performance while collaborating with internal teams to ensure successful campaign delivery.

The role emphasizes analytical thinking, campaign troubleshooting, and clear client communication, with training provided for media planning concepts and platform specifics.

Formación

• Basic knowledge of media planning and media buying; training will be provided.
• Understanding of media language and metrics is required.
• Meta Ads Manager experience is required.
• Google Ads and TikTok Ads Manager experience is preferred, but not required.
• Proactive attitude with strategic thinking and problem-solving skills.
• Strong communication skills and ability to maintain quality customer service.
• Bachelor's degree in Marketing, Communications, or a related field.

Responsabilidades

• Build campaigns in Meta (Facebook/Instagram), YouTube (Google Ads Manager), TikTok, and Spotify.
• Input and manage campaign settings, including naming conventions, targeting, budgets, schedules, optimization objectives, etc.
• Implement ad creatives ensuring all ad assets meet platform requirements and best practices.
• Monitor live campaigns to ensure they are running smoothly.
• Troubleshoot any issues related to ad delivery or performance.
• Communicate with team members to clarify campaign requirements and raise issues/concerns.
• Use project management tools to properly track all campaign statuses for team visibility.
• Lean on the media buying team for training and questions to avoid set-up mistakes and promote success.
• Work closely with the campaign reviewer to ensure accurate implementation of campaign details.

Conocimientos

Media planning

Media buying

Meta Ads Manager

Google Ads

TikTok Ads Manager

Communication

Problem-solving

Educación

Bachelor's degree in Marketing, Communications, or a related field

Descripción del empleo

This is a full-time role as a Media Buyer. The Media Buyer will primarily be responsible for campaign building and execution within Meta Ads Manager, Google Ads, and TikTok Ads Manager. They will also be expected to utilize analytical skills to optimize media campaigns and to directly communicate with clients when issues arise. This role involves collaborating with internal teams to ensure successful campaign execution.

Job Description:

The Paid Social Media Buyer will support the media buying process with daily campaign builds and set-ups across various social media platforms. They will support the following tasks:

• Build campaigns in the following platforms: Meta
• (Facebook/Instagram), YouTube (Google Ads Manager), TikTok, and
• Spotify.
• Input and manage campaign settings, including naming conventions,
• targeting, budgets, schedules, optimization objectives, etc.
• Implement ad creatives ensuring all ad assets meet platform
• requirements and best practices.
• Monitor live campaigns to ensure they are running smoothly.
• Troubleshoot any issues related to ad delivery or performance.
• Communicate with team members to clarify campaign requirements
• and raise issues/concerns.
• Use project management tools to properly track all campaign statuses
• for team visibility.
• Lean on the media buying team for training and questions to avoid set-
• up mistakes and promote success.
• Work closely with the campaign reviewer to ensure accurate
• implementation of campaign details.

Qualifications

• Basic knowledge of media planning and media buying; training will be
• provided
• Understanding of media language and metrics is required
• Meta Ads Manager experience is required
• Google Ads and TikTok Ads Manager experience is preferred, but not required
• Proactive attitude with strategic thinking and problem-solving skills
• Strong communication skills and ability to maintain quality customer service
• Bachelor's degree in Marketing, Communications, or a related field

Additional Information

This media buying role focuses on executing global campaigns for the music

industry, designed to drive awareness, engagement, and conversions for a diverse

roster of artists and their releases across all genres. While prior experience in the

music industry is not required, a passion for music is a plus.