Media Advertising Operation Associate Senior

wppmedia; Bogotá; Presencial; COP 9.000.000 - 15.000.000; Jornada completa

Descripción de la vacante

WPP Media is seeking a Media Advertising Operations Senior Associate to develop and execute data-driven digital media strategies. You will oversee planning, activation, optimization, and measurement across Google, Meta, TikTok, and LinkedIn to drive awareness, leads, and conversions.

You will translate complex campaign data into actionable insights, optimize budgets for ROAS, and collaborate with clients and cross-functional teams to deliver measurable growth throughout the customer journey.

Formación

• Experience managing paid media campaigns across major platforms.
• Strong analytics and data-driven decision making.
• Ability to design and optimize full-funnel campaigns.

Responsabilidades

• Plan, activate, optimize, and measure campaigns across Google, Meta, TikTok, and LinkedIn.
• Translate campaign data into actionable insights to improve CPA, CPL, CAC, ROAS, CTR, CVR, and CPM.
• Collaborate with cross-functional teams and clients to drive awareness, leads, and growth.

Conocimientos

Paid media management

Cross-platform

Performance marketing

Analytics

A/B testing

Excel/Sheets

Client collaboration

Herramientas

GA4

GTM

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads Manager

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

Role Summary and Impact

The Media Advertising Operations Senior Associate is responsible for developing and executing data-driven digital media strategies that align business objectives, brand growth, and performance goals. This role leads the planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn, ensuring efficient investment allocation and measurable results throughout the customer journey. By combining strategic thinking, advanced platform expertise, audience insights, and analytics, the role transforms campaign data into actionable recommendations that drive awareness, lead generation, conversions, and long-term business growth while collaborating closely with cross-functional teams and clients.

Skills and Experience:

• Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads, with a strong understanding of platform best practices and campaign structures.


• Proven expertise in performance marketing strategy, including audience planning, full-funnel campaign design, lead generation, conversion optimization, and budget allocation aligned with business objectives.


• Strong analytical skills with experience interpreting key performance metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, and CPM, transforming data into actionable insights and strategic recommendations.


• Solid knowledge of measurement and tracking frameworks, including GA4, Google Tag Manager, conversion tracking, events implementation, and attribution analysis to ensure data accuracy and campaign effectiveness.


• Experience conducting A/B testing, experimentation, and continuous optimization, identifying growth opportunities through audience behavior, historical performance, and market trends.


• Ability to collaborate effectively with cross-functional teams and clients, combining strategic thinking, storytelling with data, advanced Excel/Google Sheets skills, and presentation development to communicate insights and drive business results.

Please read our Privacy Notice for more information on how we process the information you provide.