Media Advertising Operations Senior Associate

wppmedia; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

WPP Media is seeking an experienced Media Advertising Operations Senior Associate to strategically manage, execute, and optimize Paid Search campaigns across multiple markets, brands, and categories. You will drive performance with advanced Google Ads strategies, budget control, bidding optimization, and thorough analysis of keywords and metrics.

In this role, you will translate data into actionable insights, identify growth opportunities, ensure quality and scalability of SEM practices, and

Qualifications

• 2-3+ years of experience in Digital Advertising, Paid Search, or SEM campaign management.
• Advanced knowledge of Google Ads, including bidding strategies, keyword research, campaign structures, automation, and performance optimization.

Responsibilities

• Manage, execute, and optimize Paid Search campaigns across assigned markets, brands, and categories.
• Drive campaign performance through advanced Google Ads strategies, budget management, bidding optimization, keyword analysis, and monitoring.
• Translate data into actionable insights, identify growth opportunities, and support regional teams and client relationships.

Skills

Digital Advertising

Paid Search

SEM campaign management

Excel/Google Sheets

Data analysis

Reporting

Budget management

Communication

Tools

Google Ads

Microsoft Ads

Search Ads 360

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

The Media Advertising Operations Senior Associate will be responsible for strategically managing, executing, and optimizing Paid Search campaigns across assigned markets, brands, and categories, ensuring high-quality delivery and alignment with business objectives. This role will drive campaign performance through advanced Google Ads strategies, budget management, bidding optimization, keyword analysis, and continuous performance monitoring. Additionally, it will translate data into actionable insights, identify growth opportunities, ensure operational excellence and quality standards, and contribute to the development of scalable SEM best practices while supporting regional teams and fostering strong client relationships.

Skills and Experience:

• 2-3+ years of experience in Digital Advertising, Paid Search, or SEM campaign management
• Advanced knowledge of Google Ads, including bidding strategies, keyword research, campaign structures, automation, and performance optimization.
• Experience managing media budgets, multiple campaigns, brands, and markets simultaneously; knowledge of Microsoft Ads and Search Ads 360 is a plus.
• Strong analytical skills, with advanced Excel/Google Sheets proficiency and experience in reporting, data analysis, and performance measurement.
• Intermediate English level, strong communication skills, attention to detail, problem-solving abilities, and strategic thinking.

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