MarTech Orchestrator: Marketing Ops Lead

TTEC Digital; Colombia; Híbrido; COP 90.000.000 - 130.000.000; Jornada completa

Descripción de la vacante

TTEC Digital in Bogotá is seeking a Marketing Operations Manager to own and optimize the marketing technology ecosystem. You will orchestrate campaign execution across Marketo, Dynamics 365, Apollo, Make, and more, ensuring accurate tracking and scalable processes to drive pipeline and revenue.

This hybrid role requires 5–8 years in marketing operations, strong data analytics, and hands-on experience with marketing automation and CRM platforms.

Formación

• 5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments.
• Hands-on experience with marketing automation, CRM, data analytics, and workflow tools
• Experience with digital campaign management and end to end attribution
• Proven track record managing analytics across websites, digital campaigns, and CRM platforms
• Proficiency with web analytics platforms (GA4 or privacy-compliant alternatives)
• Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar)
• Familiarity with data governance, lead lifecycle management, and pipeline analytics
• Excellent communication skills for cross-functional collaboration.

Responsabilidades

• Own and optimize the MarTech stack.
• Coordinate with internal and external partners to align campaign setup, tracking, and reporting.
• Build email nurtures, landing pages, outbound sequences, paid ads, organic social (support).
• Operationalize intent data into dynamic audience targeting, nurture workflows, and sales alerts.
• Manage lead lifecycle: scoring, routing, and notifications from marketing to sales via Marketo and Dynamics.
• Work with Demand Gen team to implement signal-based workflows (e.g., engagement, intent spikes, CRM stage changes) that trigger automated actions in campaigns and sales follow-ups.
• Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools.
• Automate cross-platform workflows.
• Inspect and update governance for UTMs, GTM, tagging, and event tracking to ensure consistent reporting.
• Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs.
• Report on campaign performance, lead flow, pipeline creation, and revenue contribution.
• Surface actionable insights from deal and campaign analysis to improve future campaigns.

Descripción del empleo

TTEC Digital in Bogotá is seeking a Marketing Operations Manager to own and optimize the marketing technology ecosystem. You will orchestrate campaign execution across Marketo, Dynamics 365, Apollo, Make, and more, ensuring accurate tracking and scalable processes to drive pipeline and revenue.

This hybrid role requires 5–8 years in marketing operations, strong data analytics, and hands-on experience with marketing automation and CRM platforms.