MarTech Engineering Manager

Omnicom Global Solutions Colombia; Bogotá ciudad; Híbrido; COP 120.000.000 - 190.000.000; Jornada completa

Descripción de la vacante

Omnicom Global Solutions Colombia is seeking a strategic MarTech Engineering Manager in Bogotá to lead and scale the Marketing Technology function. You will optimize marketing systems, automation, analytics infrastructure, and operational processes that boost marketing performance and ROI.

The role partners with Marketing Leadership, Demand Gen, Revenue Operations, Analytics, Sales, and Website Development to deliver scalable MarTech solutions and drive ROI across digital properties.

Formación

• Minimum 5+ years in Marketing Operations, MarTech, RevOps or related fields.
• 2+ years in people management or leadership roles.
• Strong HubSpot administration, workflows, and governance experience.
• Experience leading tech projects involving marketing systems, analytics and integrations.
• Proven ability to scale processes, systems, and teams in growing orgs.

Responsabilidades

• Lead and mentor engineers and technical resources in marketing technology initiatives.
• Own HubSpot administration, workflows, automation, governance and platform optimization.
• Manage website operations, enhancements, and technical improvements across digital properties.
• Oversee analytics integrations, event tracking, and website tagging via GTM.
• Develop and execute the MarTech roadmap with Marketing Leadership.

Conocimientos

MarTech

HubSpot

Leadership

Analytics

Stakeholder mgmt

Herramientas

HubSpot

Google Tag Manager

Salesforce

React/Vue

Descripción del empleo

MarTech Engineering Manager

Bogotá, Colombia | Hybrid

We're looking for a MarTech Engineering Manager to lead and scale the Marketing Technology function, driving the optimization of marketing systems, automation, analytics infrastructure, and operational processes that improve marketing performance and ROI. In this role, you'll partner closely with Marketing Leadership, Demand Generation, Revenue Operations, Analytics Teams, Sales Stakeholders, and Website Development Resources to build scalable marketing technology solutions, improve team efficiency, and align technical initiatives with business goals.

Key Responsibilities

• Lead and mentor a team of engineers and technical resources supporting marketing technology initiatives.
• Own HubSpot administration, workflows, automation, governance, and ongoing platform optimization.
• Manage website operations, enhancements, and technical improvements across digital properties.
• Oversee analytics integrations, event tracking implementation, and website tagging through Google Tag Manager.
• Drive the implementation and maintenance of marketing technology integrations and automation workflows.
• Support marketing campaigns through technical solutions, lead flow optimization, and platform integrations.
• Partner with Marketing Leadership to develop and execute the MarTech roadmap.
• Optimize systems, processes, and infrastructure to improve marketing efficiency and investment ROI.
• Collaborate cross-functionally with Engineering, Marketing, Analytics, Revenue Operations, and Sales teams.
• Identify opportunities to scale marketing operations, automation, and reporting capabilities as the organization grows.

Qualifications

• 5+ years of experience in Marketing Operations, Marketing Technology (MarTech), Revenue Operations, or related disciplines.
• 2+ years of people management or leadership experience.
• Strong experience managing and optimizing HubSpot environments.
• Experience leading technical projects involving marketing systems, automation, analytics, and integrations.
• Proven ability to scale processes, systems, and teams in growing organizations.
• Strong project management and stakeholder management skills.
• Excellent communication skills with the ability to bridge technical and non-technical teams.
• Strategic mindset combined with a hands-on approach to problem-solving and execution.

Must Have

• HubSpot Administration & Marketing Operations (MOPS)
• MarTech systems, automation, workflows, and integrations

Nice to Have

• Salesforce
• Revenue Operations (RevOps)
• Google Tag Manager and event tracking
• React and/or Vue.js
• Website management and web development project leadership
• Scaling teams, processes, and systems

What We’re Looking For

We're looking for a strategic and hands-on leader who is passionate about marketing technology and building scalable systems. The ideal candidate thrives at the intersection of Engineering and Marketing, enjoys solving complex operational challenges, and can effectively lead technical teams while partnering with business stakeholders. You'll be successful in this role if you're equally comfortable developing long-term MarTech strategies and rolling up your sleeves to optimize platforms, integrations, and processes that drive measurable business impact.