Product Marketing Lead

TTEC; Bogotá; Híbrido; COP 90.000.000 - 130.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance bonus

Tuition reimbursement

Descripción de la vacante

TTEC in Colombia is seeking a Product Marketing Lead to shape how we position our solutions and bring them to enterprise buyers. You will partner with sales, consulting, delivery, partners, and marketing to create clear messaging, strengthen go-to-market alignment, and demonstrate value.

You will translate complex capabilities into customer value, help drive the product marketing function, and guide a small supporting team in a fast-moving environment across diverse audiences.

Formación

• 7+ years of experience in product marketing or related B2B marketing
• Experience in enterprise or consultative sales environments
• Excellent communication and stakeholder management skills
• Ability to translate complex topics into clear messaging
• Experience working across multiple teams with competing priorities
• Strong judgment and prioritization skills
• Comfortable in fast-moving environments

Responsabilidades

• Develop positioning and messaging for solutions, offers, and initiatives
• Translate technical capabilities into customer value
• Define packaging and market presentation
• Improve consistency of messaging across buyer journey
• Collaborate on go-to-market planning with cross-functional teams
• Identify gaps and align target audiences
• Create sales enablement materials and content
• Gather market feedback to refine messaging
• Lead product marketing processes and prioritization
• Support launches and strategic initiatives

Conocimientos

Product marketing

Go-to-market

Stakeholder management

Communication

Cross-functional leadership

Prioritization

Adaptability

Descripción del empleo

We are looking for a Product Marketing Lead to help define how we position our solutions in market and bring them to customers.

This role works closely with sales, consulting, delivery, partner teams, and marketing to develop clear messaging, strengthen go-to-market alignment, and improve how we communicate value to enterprise buyers.

The right candidate can take in complex information from across the business, identify what matters most, and turn it into focused messaging and practical go-to-market direction. This person should be comfortable operating in fast-moving environments, influencing across teams, and helping drive clarity in areas where priorities or messaging may still be evolving.

This role will also help establish and grow the product marketing function over time, including helping guide a small supporting team.

What You'll Do

Messaging & Positioning

• Develop positioning and messaging for solutions, offers, and strategic initiatives
• Translate technical capabilities and consulting expertise into customer-facing business value
• Help define how solutions are packaged and presented to the market
• Improve consistency in how teams communicate with prospects and customers across the buyer journey

Go-to-Market Strategy & Alignment

• Partner with sales, consulting, delivery, partner teams, and marketing on go-to-market planning and strategic initiatives
• Identify gaps, overlap, or inconsistencies across offerings and recommend improvements
• Help align teams around target audiences, customer problems, and market priorities
• Contribute to launches, strategic initiatives, and broader go-to-market planning

Sales Enablement

• Partner with sales leadership to improve messaging adoption and sales readiness
• Support development of sales materials including pitch decks, competitive guidance, customer stories, and supporting content
• Help sellers communicate business value effectively across technical and executive audiences
• Support strategic pursuits and high-priority opportunities when needed

Market & Customer Insight

• Monitor market trends, competitive activity, and customer needs
• Gather feedback from sales teams and customers to improve messaging and positioning
• Help identify where current messaging or offers are not resonating in market
• Bring customer and market perspective into internal planning discussions

Product Marketing Leadership

• Help establish scalable product marketing processes and frameworks
• Prioritize initiatives across the product marketing function
• Provide direction and support to supporting team members
• Improve coordination across teams involved in go-to-market activities

What You Bring To The Role

• 7+ years of experience in product marketing, solution marketing, go-to-market strategy, or related B2B marketing role.
• Experience working in enterprise or consultative sales environments
• Strong communication and stakeholder management skills
• Ability to simplify complex topics into clear, customer-focused messaging
• Experience working across multiple teams and balancing competing priorities
• Strong judgment and prioritization skills
• Comfortable operating in environments where strategy and priorities evolve quickly

Preferred Experience

• Enterprise technology, AI, CX, SaaS, cloud, consulting, or services environments
• Multi-solution or partner ecosystem experience.
• Experience helping define positioning, offers, or go-to-market direction

What Success Looks Like

• Teams communicate solutions more consistently and effectively
• Sales teams feel more confident positioning offerings with customers
• Messaging becomes easier for customers to understand
• Go-to-market efforts are more aligned across teams
• Product marketing becomes a trusted contributor to how solutions are positioned and brought to market

What You Can Expect

• Supportive of your career and professional development
• An inclusive culture and community minded organization where giving back is encouraged
• A global team of curious lifelong learners guided by our company values
• Ask us about our paid time off (PTO) and wellness and healthcare benefit.
• And yes... a great compensation package and performance bonus opportunities, benefits you'd expect and maybe a few that would pleasantly surprise you (like tuition reimbursement). Visit https://mybenefits.ttec.com/ for more information.

About TTEC

TTEC is a global consulting, technology, and managed services company that helps brands deliver smarter, more human customer experiences through data, AI, and technology. Our work connects people and brands every day—and it starts with the talent behind the experience.

TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We aim to reflect the communities we serve, by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued, belonging, and comfortable being their authentic selves at work. As a global company, we know diversity is our strength because it enables us to view things from different vantages and for you to bring value to the table in your own unique way.

Hybrid

Primary Location

Colombia-Distrito Capital de Bogota-Bogota