Marketing Specialist

AppGate Cybersecurity, Inc.; Puerto Bogotá; Remote; COP 30,000,000 - 60,000,000; Full time

Benefits offered by this job

Remote work

Health insurance

Fitness stipend

E-learning platform

Job summary

AppGate Cybersecurity, Inc. is seeking a driven Marketing Specialist to support global marketing operations and campaign execution.

This role is ideal for someone early in their career with strong growth potential, who enjoys working with marketing technology, data and cross-functional teams. You’ll help build and optimize campaigns using Salesforce and Account Engagement (Pardot), while supporting translation and localization efforts to ensure consistency across our global content strategy.

Qualifications

• Experience with Salesforce Account Engagement (Pardot) and marketing automation workflows.
• Ability to build, test and optimize email campaigns, landing pages and forms.
• Experience tracking campaign performance and reporting metrics.
• Experience coordinating translation/localization for marketing content.

Responsibilities

• Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot).
• Support end-to-end campaign execution across channels (email, webinars, paid programs).
• Ensure campaigns are tagged, tracked and integrated with Salesforce CRM for attribution and reporting.
• Manage campaign calendars and coordinate asset delivery with stakeholders and vendors.
• QA campaigns before launch (links, routing, segmentation, mobile rendering).
• Track and report on campaign performance metrics (open rate, CTR, conversions).
• Maintain data hygiene across marketing databases (imports, deduplication, segmentation).
• Support lead scoring and nurture program maintenance to improve lead quality and handoff.
• Coordinate translation/localization of content across global footprint and manage tracker for versions and approvals.
• Collaborate with Demand Gen, Content, Design and Sales teams to support integrated campaigns.
• Document processes and contribute to a library of templates and naming conventions.
• Identify workflow gaps and propose improvements.

Skills

Salesforce

Pardot

Campaign execution

Data reporting

Localization coordination

Cross-functional collaboration

Tools

Marketing automation tools

Job description

AppGate is looking for a driven, detail-oriented Marketing Specialist to support global marketing operations and campaign execution. This role reports to our Senior Director of Marketing, and is ideal for someone early in their career with strong growth potential, who enjoys working with marketing technology, data and cross-functional teams.

You’ll help build and optimize marketing campaigns using Salesforce and Account Engagement (Pardot), while also supporting translation and localization efforts to ensure consistency across our global content strategy.

Marketing Automation & Campaign Execution

• Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot).
• Support end-to-end campaign execution across channels including email, webinars (Zoom), paid programs and content syndication.
• Ensure all campaigns are properly tagged, tracked and integrated with Salesforce CRM for accurate attribution and reporting.
• Manage campaign calendars and coordinate asset delivery across internal stakeholders and external vendors.
• QA campaigns before launch—checking links, form routing, list segmentation and mobile rendering.

Data, Reporting & CRM

• Track and report on campaign performance metrics including open rates, click-through rates, conversion rates and lead progression through the funnel.
• Maintain data hygiene across marketing databases — managing list imports, deduplication, segmentation and field standardization.
• Support lead scoring and nurture program maintenance to improve lead quality and sales handoff.

Translation & Localization

• Coordinate translation and localization of marketing content including emails, landing pages, social copy and sales collateral across our global footprint.
• Maintain a localization tracker to manage turnaround times, versioning and approvals across content types.

Cross-Functional Collaboration

• Partner with Demand Generation, Content, Design and Sales teams to support integrated campaign execution.
• Serve as a key point of contact for marketing operations requests from internal stakeholders.
• Document processes and contribute to a library of campaign templates, naming conventions and operational standards.

Identify gaps and inefficiencies in current workflows and proactively suggest improvements.

Remote work

Health Insurance

Health and enviromental festival

Fitness Stipend

E-Learning platform

Annual Bonus

Work From Home Stipend

Seasonal Activities

Get 2gether

and more...