Marketing Specialist

AppGate; Bogotá; Remote; COP 36,000,000 - 54,000,000; Full time

Benefits offered by this job

Remote work

Health Insurance

Fitness Stipend

E-Learning platform

Annual Bonus

Work From Home Stipend

Get together

Job summary

AppGate is seeking a driven Marketing Specialist to support global marketing operations and campaign execution. You will work under the Senior Director of Marketing, helping build and optimize campaigns with Salesforce and Account Engagement (Pardot), and assist with translation and localization to maintain global content consistency.

As an early-career marketer, you will collaborate with Demand Gen, Content, Design and Sales, manage campaign calendars, QA assets, and contribute to templates and

Qualifications

• Experience creating and optimizing email campaigns, landing pages and forms.
• Familiarity with Salesforce Account Engagement (Pardot) and related marketing tech.
• Strong focus on data quality, attribution and reporting.

Responsibilities

• Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot).
• Execute end-to-end campaigns across channels including email, webinars, paid programs and content syndication.
• Ensure campaigns are tagged, tracked and integrated with Salesforce CRM for attribution and reporting.
• Manage campaign calendars and coordinate asset delivery with internal and external stakeholders.
• QA campaigns before launch—check links, routing, segmentation and mobile rendering.

Skills

Marketing automation

Campaign management

Data analysis

Cross-functional collaboration

Tools

Salesforce

Pardot

Zoom

Job description

AppGate is looking for a driven, detail-oriented Marketing Specialist to support global marketing operations and campaign execution. This role reports to our Senior Director of Marketing, and is ideal for someone early in their career with strong growth potential, who enjoys working with marketing technology, data and cross-functional teams.

You’ll help build and optimize marketing campaigns using Salesforce and Account Engagement (Pardot), while also supporting translation and localization efforts to ensure consistency across our global content strategy.

Requirements

Marketing Automation & Campaign Execution

• Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot)
• Support end-to-end campaign execution across channels including email, webinars (Zoom), paid programs and content syndication
• Ensure all campaigns are properly tagged, tracked and integrated with Salesforce CRM for accurate attribution and reporting
• Manage campaign calendars and coordinate asset delivery across internal stakeholders and external vendors
• QA campaigns before launch—checking links, form routing, list segmentation and mobile rendering

Data, Reporting & CRM

• Track and report on campaign performance metrics including open rates, click-through rates, conversion rates and lead progression through the funnel
• Maintain data hygiene across marketing databases — managing list imports, deduplication, segmentation and field standardization
• Support lead scoring and nurture program maintenance to improve lead quality and sales handoff

Translation & Localization

• Coordinate translation and localization of marketing content including emails, landing pages, social copy and sales collateral across our global footprint
• Maintain a localization tracker to manage turnaround times, versioning and approvals across content types

Cross-Functional Collaboration

• Partner with Demand Generation, Content, Design and Sales teams to support integrated campaign execution
• Serve as a key point of contact for marketing operations requests from internal stakeholders
• Document processes and contribute to a library of campaign templates, naming conventions and operational standards

Identify gaps and inefficiencies in current workflows and proactively suggest improvements.

Benefits

Remote work

Health Insurance

Health and enviromental festival

Fitness Stipend

E-Learning platform

Annual Bonus

Work From Home Stipend

Seasonal Activities

Get 2gether

and more...