Marketing Specialist

TCL; Bogotá ciudad; Presencial; COP 120.000.000 - 240.000.000; Jornada completa

Descripción de la vacante

TCL is seeking a senior marketing professional in Bogotá to lead and execute comprehensive marketing strategies, strengthen brand presence, and drive growth across channels.

You will coordinate with China HQ and local teams, manage campaigns, and optimize retailer environments, with a focus on digital marketing and supplier partnerships.

Formación

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3 years of marketing experience, preferably in mobile or home appliances.
• Bilingual in Spanish and English (written and spoken).
• Proven success in planning and executing large-scale events or campaigns.
• Experience with top-tier consumer electronics brands (Samsung, Panasonic, Sony, etc.).
• Strong supplier sourcing, management, and negotiation experience.
• Excellent coordination with cross-border teams, especially with Chinese HQ.
• Hands-on retail marketing and in-store brand execution experience.
• Strong analytical, communication, and leadership skills.
• Excellent knowledge of digital marketing tools and social media platforms.

Responsabilidades

• Develop and execute marketing strategies to boost brand awareness and sales.
• Strengthen brand positioning through consistent messaging across channels.
• Conduct market and competitor research to identify opportunities.
• Plan and manage integrated marketing campaigns across digital and PR channels.
• Collaborate with suppliers and agencies to ensure high-quality execution.
• Source, evaluate, and onboard premium suppliers to improve efficiency.
• Manage supplier contracts and cost negotiations.
• Coordinate with China HQ and local Colombian team to align strategies.
• Work with sales, product, and retail operations to support initiatives.
• Lead retail marketing, store layout, and promotional displays; manage online marketing (SEO/SEM, emails, influencers).

Conocimientos

Marketing Strategy

Brand Management

Market Analysis

Campaign Planning

Budget Control

Performance Tracking

Cross-functional Coordination

Retail Marketing

Digital Marketing Tools

Leadership

Educación

Bachelor’s degree in Marketing or related field

Herramientas

SEO/SEM

Analytics Platforms

CRM Systems

Descripción del empleo

Key Responsibilities

1. 1. Develop and Execute Marketing Strategies:

   Design and implement effective marketing plans to enhance brand awareness, market share, and sales performance.

2. 2. Brand Management:

   Strengthen the company’s brand positioning through consistent messaging across all marketing channels.

3. 3. Market Analysis:

   Conduct market and competitor research to identify new opportunities, consumer trends, and growth areas.

4. 4. Campaign Planning & Execution:

   Plan and manage integrated marketing campaigns, including digital marketing, social media, PR, and large-scale promotional events.

   Collaborate with external suppliers and agencies to ensure high-quality execution of marketing projects.

   Identify, evaluate, and onboard premium suppliers to improve marketing efficiency and brand presentation.

   Manage supplier performance, contracts, and cost negotiations.

5. 6. Cross-Functional Coordination:

   Act as a key communication bridge between the China headquarters and the local Colombian team, ensuring alignment on marketing strategies and execution.

   Work closely with internal teams including sales, product, and retail operations.

6. 7. Retail Support:

   Assist the local retail team in store layout, visual merchandising, and promotional display setup.

   Ensure consistent brand visibility and customer experience across all retail locations.

   Manage online marketing initiatives (SEO/SEM, email marketing, influencer partnerships, and content strategy).

7. 9. Budget Control:

   Develop and manage marketing budgets, ensuring cost efficiency and ROI optimization.

8. 10. Performance Tracking:

   Measure campaign results using KPIs and analytics tools; prepare regular performance reports for the CEO and management team.

   Lead, train, and inspire the local marketing team to achieve company objectives.

Qualifications

1. 1. Bachelor’s degree or higher in Marketing, Business Administration, or related field.

2. 2. Minimum 3 years of marketing experience, preferably in mobile phones or home appliances.

3. 3. Bilingual in Spanish and English (both written and spoken).

4. 4. Proven success in planning and executing large-scale marketing events or campaigns.

5. 5. Experience working with or for top-tier consumer electronics brands (Samsung, Panasonic, Sony, Siemens, Bosch, Midea, Haier, Xiaomi, etc.).

6. 6. Strong experience in supplier sourcing, management, and negotiation.

7. 7. Excellent coordination skills with cross-border teams, especially with Chinese headquarters.

8. 8. Hands-on experience in retail marketing and in-store brand execution.

9. 9. Strong analytical, communication, and leadership skills.

10. 10. Excellent knowledge of digital marketing tools and social media platforms.