Channel Marketing Specialist

TCL; Bogotá ciudad; Presencial; COP 50.000.000 - 80.000.000; Jornada completa

Descripción de la vacante

TCL in Bogotá seeks a Channel Marketing Specialist to drive co-marketing efforts with top retailers, accelerate sell-out, and strengthen brand presence across online and offline channels. The role focuses on campaigns for Mobile, Tablets, TV, Audio, and Consumer Electronics, with a strong emphasis on KPI tracking and budget management.

Ideal candidates have 3–5 years in channel/trade/retail marketing within tech or consumer electronics, a bachelor's degree, and advanced Excel skills.

Formación

• 3–5 years of experience in Channel Marketing, Trade Marketing, or Retail Marketing in tech or consumer electronics.
• Experience developing and executing commercial and marketing strategies with top retailers.
• Bachelor's degree in Marketing or related field; strong analytical skills.

Responsabilidades

• Develop and execute co-marketing campaigns with major retailers and align with brand objectives.
• Manage budgets and COOP funds, monitor investments, and ensure campaign profitability.
• Coordinate promotional calendars with Sales, Trade Marketing, Product teams, and agencies.
• Monitor KPIs: sell-out, ROI, traffic, conversion, coverage, POS execution; report insights.
• Lead sell-out acceleration initiatives, promotions, displays, and merchandising strategies.

Conocimientos

Channel Marketing

Trade Marketing

Retail Marketing

KPI tracking

Advanced Excel

English proficiency

Educación

Bachelor's degree in Marketing

Herramientas

Excel

Descripción del empleo

We Are Looking for Our Next Channel Marketing Specialist!

We are looking for a professional with 3 to 5 years of experience in Channel Marketing, Trade Marketing, or Retail Marketing within the technology or consumer electronics industry, with the ability to develop and execute commercial and marketing strategies alongside the country's leading retailers.

The position will be responsible for leading co-marketing campaigns, managing COOP funds, accelerating sell-out, and strengthening brand presence across physical and digital channels for categories such as Mobile, Tablets, TV, Audio, and Consumer Electronics.

Main Responsibilities

• 1. Develop and execute co-marketing campaigns and commercial activations with retailers such as Grupo Éxito, Falabella, Alkosto, Olímpica, PriceSmart, and Alkomprar, aligned with commercial and brand objectives.
• 2. Manage budgets and COOP funds, monitoring investments, reconciliations, and execution control to ensure profitability and campaign efficiency.
• 3. Coordinate promotional calendars and commercial activities with Sales, Trade Marketing, Product teams, and external agencies, ensuring proper implementation of campaigns across physical and digital channels.
• 4. Monitor commercial KPIs such as sell-out, ROI, traffic, conversion, coverage, and point-of-sale execution, generating reports and strategic recommendations.
• 5. Lead initiatives focused on sell-out acceleration, brand visibility, promotions, bundles, displays, and merchandising strategies to drive inventory turnover and channel growth.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration, International Business, Industrial Engineering, Advertising, or related fields.
• Experience: 3 to 5 years in Channel Marketing, Retail Marketing, or Trade Marketing positions within technology, consumer electronics, or retail companies

Key Knowledge:

• COOP fund management
• ATL, BTL, and Digital Marketing campaigns
• Retail management and sell-out strategies
• KPI tracking and commercial analysis
• Advanced Excel and analytical tools
• Languages: Conversational / Intermediate-Advanced English.

Work Model: On-site

Location: Bogotá

If you want to be part of a dynamic company focused on innovation and growth within the technology industry, we want to meet you!