Marketing Lead, Colombia

Spotify; Puerto Bogotá; On-site; COP 90,000,000 - 150,000,000; Full time

Benefits offered by this job

Learning opportunities

Share incentives

Global parental leave

Employee assistance program

Flexible holidays

Job summary

Spotify seeks a Marketing Lead, Colombia, to own Spotify's marketing in the country, building the brand and growth with Gen Z in mind. You'll set strategy and bring it to life, reporting to the Head of Marketing, Latam & Iberia, and collaborating with Global Marketing, PR & Comms, Growth and Podcasts.

Based in Bogota, Colombia, the role offers hybrid work with 2–3 in-person days per week. You will lead local campaigns, social and creator content, manage agencies and budgets, and drive ROI

Qualifications

• 8+ years of marketing experience, ideally in music, entertainment or content.
• Proven track record of brand campaigns with cultural impact and business results.
• Experience managing agencies and budgets; coaching others encouraged.
• Strong in social, creator and multi-channel marketing; data-driven decisions.
• Familiar with Colombia's music industry and youth culture; passion for music.
• Excellent presentation and stakeholder influence across levels.
• Experience working across international markets or diverse teams.
• Fluent in Spanish and English.
• Bonus: existing network of Colombian creators.

Responsibilities

• Set the Colombia marketing strategy and build a plan aligned to brand health, user growth and cultural relevance with Gen Z.
• Lead local campaigns and adapt global programs across channels using data and audience insights.
• Own social and creator content strategy to build community and start conversations with creators.
• Partner with Music to ensure credibility with local artists, the industry and fans.
• Shape the brand to feel unmistakably Colombian across all touchpoints.
• Build relationships with creators, influencers, and industry partners; amplify exclusive content and events.
• Lead agencies and vendors to deliver high-quality, accountable work.
• Own the budget and track ROI, adjusting based on data.

Skills

Brand campaigns

Social marketing

Creator marketing

Multi-channel marketing

Data-driven decisions

Budget management

Agency management

Stakeholder communication

English Spanish bilingual

Job description

Spotify's Latam & Iberia Marketing team builds our brand across the region, and Colombia is one of its most exciting markets, home to artists and sounds that shape music culture worldwide.

As Marketing Lead, Colombia, you'll own Spotify's marketing in the country. Your job is to make Spotify the home of youth music culture and grow our brand and business. You'll report to the Head of Marketing, Latam & Iberia, and work closely with Global Marketing, Music, PR & Comms, Growth and Podcasts. This is a hands-on role: you'll set the strategy and bring it to life yourself.

What You'll Do

• Set the strategy. Build and run a marketing plan for Colombia that ties to business goals: brand health, user growth and cultural relevance with Gen Z.
• Lead campaigns. Adapt global campaigns and create local ones across channels. Use data and audience insights to reach key segments.
• Own social. Lead a social and creator content strategy that builds community and starts conversations. Spot trends early, tailor content to each platform and work with creators to extend reach.
• Partner with Music. Work hand in hand with our Music team so everything we make is credible with local artists, the industry and fans.
• Shape the brand. Keep Spotify's brand consistent at every touchpoint while making it feel unmistakably Colombian.
• Build relationships. Develop a network of creators, creatives, influencers and industry partners. Amplify exclusive content, events and initiatives with internal teams.
• Lead partners. Lead agencies and vendors to deliver high-quality, accountable work.
• Own the budget and results. Manage the local marketing budget, track performance and ROI, and adjust based on what the data shows.

Who You Are

• You have 8+ years of marketing experience, ideally in music, entertainment or content.
• You have a track record of brand campaigns that made a cultural impact and drove business results.
• You've managed agency partners and budgets, and ideally have experience coaching others.
• You're strong in social, creator and multi-channel marketing, and comfortable working with data to make decisions.
• You know Colombia's music industry, artists and youth culture well, and music is a real passion for you.
• You can present and champion bold creative ideas to stakeholders at every level.
• You've worked across international markets or with culturally diverse teams.
• You stay calm and decisive when priorities shift fast.
• You're fluent in Spanish and English.
• Bonus: you already have a network of creative collaborators in Colombia.

Where You'll Be

• This role is based in Bogota, Colombia.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in at least 2-3 times per week.

• Extensive learning opportunities, through our dedicated team, GreenHouse.
• Flexible share incentives letting you choose how you share in our success.
• Global parental leave, six months off - for all new parents.
• All The Feels, our employee assistance program and self-care hub.
• Flexible public holidays, swap days off according to your values and beliefs.