Marketing Lead - Colombia

Spotify; Bogotá; Hybrid; COP 120,000,000 - 240,000,000; Full time

Job summary

Spotify Colombia seeks a Marketing Lead to own the country’s marketing strategy, campaigns, and social program while collaborating with Global Marketing, Music, PR & Comms, Growth and Podcasts. The role is hands-on with strategy development and execution.

You will grow brand presence, drive user growth, and ensure the Spotify brand feels unmistakably Colombian across all touchpoints, with a strong emphasis on data-driven decision making and collaboration with local artists.

Qualifications

• 8+ years of marketing experience, ideally in music, entertainment or content.
• Brand campaigns with cultural impact and business results.
• Managed agency partners and budgets; coaching others.
• Strong in social, creator and multi-channel marketing; data-driven decisions.

Responsibilities

• Set the strategy and build a Colombia-focused marketing plan aligned to brand goals.
• Lead campaigns and adapt global efforts to local markets across channels.
• Own social and creator content strategy; collaborate with creators to extend reach in Colombia.
• Partner with the Music team to stay credible with local artists and fans.
• Shape the brand to feel unmistakably Colombian across touchpoints.
• Build relationships with creators, influencers, and industry partners; oversee agencies and vendors.
• Own the local marketing budget, track performance and ROI, adjust based on data.

Skills

Marketing leadership

Brand campaigns

Social & creator marketing

Data-driven decisions

Budget management

Cross-cultural collaboration

Public speaking to stakeholders

International collaboration

Spanish & English bilingual

Job description

Spotify's Latam & Iberia Marketing team builds our brand across the region, and Colombia is one of its most exciting markets, home to artists and sounds that shape music culture worldwide.

As Marketing Lead, Colombia, you'll own Spotify's marketing in the country. Your job is to make Spotify the home of youth music culture and grow our brand and business. You'll report to the Head of Marketing, Latam & Iberia, and work closely with Global Marketing, Music, PR & Comms, Growth and Podcasts. This is a hands-on role: you'll set the strategy and bring it to life yourself.

What You'll Do

• Set the strategy. Build and run a marketing plan for Colombia that ties to business goals: brand health, user growth and cultural relevance with Gen Z.
• Lead campaigns. Adapt global campaigns and create local ones across channels. Use data and audience insights to reach key segments.
• Own social. Lead a social and creator content strategy that builds community and starts conversations. Spot trends early, tailor content to each platform and work with creators to extend reach.
• Partner with Music. Work hand in hand with our Music team so everything we make is credible with local artists, the industry and fans.
• Shape the brand. Keep Spotify's brand consistent at every touchpoint while making it feel unmistakably Colombian.
• Build relationships. Develop a network of creators, creatives, influencers and industry partners. Amplify exclusive content, events and initiatives with internal teams.
• Lead partners. Lead agencies and vendors to deliver high-quality, accountable work.
• Own the budget and results. Manage the local marketing budget, track performance and ROI, and adjust based on what the data shows.

Who You Are

• You have 8+ years of marketing experience, ideally in music, entertainment or content.
• You have a track record of brand campaigns that made a cultural impact and drove business results.
• You've managed agency partners and budgets, and ideally have experience coaching others.
• You're strong in social, creator and multi-channel marketing, and comfortable working with data to make decisions.
• You know Colombia's music industry, artists and youth culture well, and music is a real passion for you.
• You can present and champion bold creative ideas to stakeholders at every level.
• You've worked across international markets or with culturally diverse teams.
• You stay calm and decisive when priorities shift fast.
• You're fluent in Spanish and English.
• Bonus: you already have a network of creative collaborators in Colombia.

Where You'll Be

• This role is based in Bogota, Colombia.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in at least 2-3 times per week.