Marketing Insights Analyst

Worldpanel; Bogotá ciudad; Híbrido; COP 66.960.000 - 100.440.000; Jornada completa

Descripción de la vacante

Worldpanel by Numerator in Bogotá is seeking a Marketing Insights Analyst - Regional Account Executive to deliver analytical client insights using Worldpanel data.

The role requires strong market analysis skills, fluent English, and excellent communication; you will present results, manage briefs, and coordinate cross-functional proposals in a hybrid Bogotá setting.

Formación

• Experience in market analysis or research.
• Proficient English (written, spoken, listening).
• Strong communication and presentation abilities.
• Bachelor degree in Marketing or related field.

Responsabilidades

• Deliver analytical, data-driven answers for client demands using advanced tools and databases.
• Prepare results presentations and assist clients in interpreting data for decisions.
• Lead project briefings, define scope and manage timelines with expectations.
• Structure non-standard briefs and coordinate proposals and client presentations.

Conocimientos

Market analysis

Advanced English

Communication skills

Analytical skills

Educación

Bachelor's degree in Marketing or related

Herramientas

Office package (Excel, Outlook, PowerPoint)

Descripción del empleo

Position: Marketing Insights Analyst - Regional Account Executive

Company: Worldpanel by Numerator

Location: Bogotá Office - Hybrid

Responsabilities:

Clients

• Responsible for ensuring the delivery of services under the established contracts with clients, providing specific and analytical in-depth answers for each demand, applying advanced level tools and Kantar Worldpanel databases.
• Prepare presentations of results and reports to clients, as well as have deep knowledge of the business of customers, assisting them in understanding the data and in decisions to be made based on Kantar Worldpanel survey data.
• Lead briefing sessions for projects, ensuring clear scope definition and proper management of expectations regarding deliverables and timelines.
• Receive and structure project briefs outside the scope of regular services, coordinating the development of proposals and leading their presentation to clients.

Internal

• Prepare the annual business-planning (chart of accounts / share), validate it with the manager and monitor implementation.
• Predict risks of decrease in client’s satisfaction index (CSS) build action plan to increase and / or maintain the indexes according to the area’s CSS goal and involve other team executives to ensure implementation and effectiveness of the plan.
• Lead and/or participate in development of internal projects, being the main interface in negotiations with other areas involved.
• Act proactively in creating customized solutions according to the type of business and customer need, involving other areas and validating actions with the manager.
• Monthly monitor sales goals and make alternative plans to achieve the results if needed.
• Lead Regular Communication with account leaders
• Support the Company Strategic Project (MYWP, GCF, Insights...)
• Update internal stakeholders list responsible.

Requisites:

• Previous experience with Market analysis/research.
• Advanced english (writting, speaking and listening).
• Good communication and presentation skills.
• Analytical skills.
• Bachelor degree completed in Marketing or other related areas.
• Office package advanced knowledge (Excel, Outlook, Power Point).