Lifecycle Growth Lead — Activation & GMV

Addi; Colombia; Presencial; COP 100.440.000 - 167.400.000; Jornada completa

Descripción de la vacante

Addi Colombia is seeking a Senior Lifecycle Marketing Manager to design, test, and scale merchant activation and retention journeys. You will own the full engagement lifecycle—from onboarding to reactivation—using behavioral data, experimentation, and tailored communication to ensure merchants get value quickly and stay active.

The role requires building automated, multi-channel journeys in Braze, writing SQL, and driving ROI and GMV growth through data-driven decisions.

Formación

• Experience building automated lifecycle journeys across onboarding, activation and retention.
• Strong SQL skills to join, aggregate, and cohort data for decision making.
• Proven ability to drive activation, retention, and revenue with data.

Responsabilidades

• Design, test, and scale merchant lifecycle strategies that improve activation velocity and reduce churn.
• Own end-to-end engagement journeys from onboarding to reactivation using multi-channel channels.
• Build automated journeys in Braze and move new users toward first purchase.
• Lead weekly experiments with clean incrementality reads and ROI-focused analysis.

Conocimientos

SQL

Lifecycle marketing

Braze

A/B testing

Multi-channel orchestration

Data-driven decision making

Herramientas

Braze

Descripción del empleo

Addi Colombia is seeking a Senior Lifecycle Marketing Manager to design, test, and scale merchant activation and retention journeys. You will own the full engagement lifecycle—from onboarding to reactivation—using behavioral data, experimentation, and tailored communication to ensure merchants get value quickly and stay active.

The role requires building automated, multi-channel journeys in Braze, writing SQL, and driving ROI and GMV growth through data-driven decisions.