Lifecycle Email & SMS Strategist - Remote

Power Digital Marketing, Inc.; Colombia; Híbrido; COP 446.400 - 669.600; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

15 paid vacation days (PTO) per year

400,000 COP Work From Home stipend

Medical bonus

Employee Assistance Program (EAP)

Unlimited opportunities for growth & leadership

Ongoing employee development programs

Descripción de la vacante

Power Digital Marketing, Inc. in Colombia is seeking a Lifecycle Marketing Strategist to lead the email and SMS marketing strategies for their clients. This role involves managing campaigns, optimizing strategies through data analysis, and collaborating with cross-functional teams.

The ideal candidate will have 2–5 years of experience in email marketing, strong analytical and copywriting skills, and hands-on experience with platforms such as Klaviyo and Hubspot. The position offers a fully flexible work environment and various perks including paid vacation and employee development programs.

Formación

• 2–5 years experience in email marketing strategy and campaign management.
• Strong analytical and strategic copywriting skills.
• Hands-on experience with email platforms like Klaviyo, Hubspot, or similar.

Responsabilidades

• Define and drive email marketing and SMS strategy for PDM clients.
• Manage daily operations of the email marketing channel.
• Collaborate with creative team to ensure brand guidelines are followed.

Conocimientos

Email marketing strategy

Analytical skills

Strategic copywriting

A/B testing

HTML/CSS for email coding

Communication skills

Herramientas

Klaviyo

Hubspot

Braze

Descripción del empleo

Power Digital Marketing, Inc. in Colombia is seeking a Lifecycle Marketing Strategist to lead the email and SMS marketing strategies for their clients. This role involves managing campaigns, optimizing strategies through data analysis, and collaborating with cross-functional teams.

The ideal candidate will have 2–5 years of experience in email marketing, strong analytical and copywriting skills, and hands-on experience with platforms such as Klaviyo and Hubspot. The position offers a fully flexible work environment and various perks including paid vacation and employee development programs.