Email Strategist

Power Digital Marketing, Inc.; Colombia; Presencial; COP 446.400 - 669.600; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

15 paid vacation days (PTO) per year

400,000 COP Work From Home stipend

Medical bonus

Employee Assistance Program (EAP)

Unlimited opportunities for growth & leadership

Ongoing employee development programs

Descripción de la vacante

Power Digital Marketing, Inc. in Colombia is seeking a Lifecycle Marketing Strategist to lead the email and SMS marketing strategies for their clients. This role involves managing campaigns, optimizing strategies through data analysis, and collaborating with cross-functional teams.

The ideal candidate will have 2–5 years of experience in email marketing, strong analytical and copywriting skills, and hands-on experience with platforms such as Klaviyo and Hubspot. The position offers a fully flexible work environment and various perks including paid vacation and employee development programs.

Formación

• 2–5 years experience in email marketing strategy and campaign management.
• Strong analytical and strategic copywriting skills.
• Hands-on experience with email platforms like Klaviyo, Hubspot, or similar.

Responsabilidades

• Define and drive email marketing and SMS strategy for PDM clients.
• Manage daily operations of the email marketing channel.
• Collaborate with creative team to ensure brand guidelines are followed.

Conocimientos

Email marketing strategy

Analytical skills

Strategic copywriting

A/B testing

HTML/CSS for email coding

Communication skills

Herramientas

Klaviyo

Hubspot

Braze

Descripción del empleo

A Day in the Life

The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross‑functional role that will be closely working with creative, content, web, and other departments in the company.

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end‑to‑end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross‑functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 2–5 years experience in email marketing strategy, production and end‑to‑end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands‑on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience (preferred)
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Key Performance Indicators (KPIs)

• Manage 5–7 enterprise or growth accounts
• Maintain below 10% client churn rate
• Hit defined EBITDA goal

Most Important Things (MITs)

• Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance
• Professional communication – ability to present clearly and concisely and problem‑solve
• Adoption of Power Digital’s processes, product innovations and tools
• Base salary + commission opportunities
• Medical bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full‑remote, in‑office, or hybrid
• One‑time 400,000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

We are an Equal Opportunity Employer. Our employees come from diverse backgrounds and experiences. Inclusion is everyone's responsibility.