Lead Generation Support Specialist

Lean Solutions Group; Bogotá; Presencial; COP 36.000.000 - 52.000.000; Jornada completa

Descripción de la vacante

Lean Solutions Group is seeking a highly organized Lead Generation Support Specialist to join our Marketing and Sales Development team in Bogotá. You will support lead generation campaigns, CRM management, event marketing, reporting, and marketing operations to ensure accurate data and efficient campaign execution.

You will collaborate with Marketing, Sales, SDR, and other teams to maintain data quality, manage audience lists, and support pre/post-event reporting across multiple channels and

Formación

• 2+ years in Marketing, Demand Generation, or related fields.
• Experience with Salesforce or HubSpot CRM.
• Strong organizational and project management skills.
• Excellent attention to detail and data accuracy.
• Fluent English (B2–C1).

Responsabilidades

• Support the execution and deployment of lead generation campaigns across platforms.
• Validate prospect and account lists based on ICP criteria.
• Upload and manage audience lists for campaigns.
• QA campaign assets, landing pages, forms, and tracking links prior to launch.
• Monitor campaign performance and support reporting against goals.
• Maintain campaign documentation, trackers, and calendars.
• Coordinate with internal stakeholders to ensure campaigns are launched accurately and on schedule.
• Pull and manage prospect and account lists for Sales Development initiatives.
• Maintain CRM data quality including deduplication and membership.
• Support lead tracking, reporting, attribution, and lead routing processes.
• Manage event invitation lists, registrations, and attendee tracking.
• Upload event engagement data into Salesforce and other platforms.
• Assist with pre-event and post-event reporting.
• Track marketing invoices and vendor payments.
• Maintain SOPs and marketing project records.
• Assist with reporting, dashboards, and project management.
• Identify opportunities to improve marketing and lead management processes.
• Audit and maintain social media channels and coordinate responses.

Conocimientos

CRM proficiency

Campaign management

Data accuracy

English communication

Project coordination

Attention to detail

Stakeholder collaboration

Herramientas

Salesforce

HubSpot

Pardot

Demandbase

LinkedIn Ads

Google Ads

Marketo

Descripción del empleo

We are seeking a highly organized and detail-oriented Lead Generation Support Specialist to join our Marketing and Sales Development team. The ideal candidate will have experience in Marketing, Demand Generation, Lead Management, Sales Operations, or Marketing Coordination, with strong attention to detail and the ability to manage multiple campaigns and projects simultaneously.

This role will support lead generation campaigns, CRM management, event marketing, reporting, and marketing operations while ensuring accurate data, efficient campaign execution, and strong collaboration with internal teams.

Key Responsibilities

• Support the execution and deployment of lead generation and demand generation campaigns across platforms such as LinkedIn, Google Ads, Demandbase, Pardot, and other marketing tools.
• Validate prospect and account lists based on Ideal Customer Profile (ICP) criteria.
• Upload and manage audience lists for marketing and SDR campaigns.
• QA campaign assets, landing pages, forms, and tracking links prior to launch.
• Monitor campaign performance and support reporting against campaign goals.
• Maintain campaign documentation, project trackers, and marketing calendars.
• Coordinate with internal stakeholders to ensure campaigns are launched accurately and on schedule.
• Pull and manage prospect and account lists for Sales Development initiatives.
• Maintain data quality within CRM platforms, including record cleanup, deduplication, and campaign membership.
• Support lead tracking, reporting, attribution, and lead routing processes.
• Manage event invitation lists, registrations, RSVPs, and attendee tracking.
• Upload event engagement data into Salesforce and other marketing platforms.
• Support pre-event and post-event reporting.
• Track marketing invoices, purchase orders, and vendor payments.
• Maintain SOPs, process documentation, and marketing project records.
• Assist with reporting, dashboards, and project management activities.
• Identify opportunities to improve marketing and lead management processes.
• Audit and maintain social media channels, including reviewing, archiving, or removing outdated content.
• Monitor comments, reviews, mentions, and conversations across social media platforms and coordinate responses with internal stakeholders.
• Support content scheduling, publishing, and performance monitoring.

Requirements

• 2+ years of experience in Marketing, Demand Generation, Marketing Coordination, Sales Operations, Lead Generation, or a related field.
• Experience working with CRM platforms such as Salesforce or HubSpot.
• Strong organizational and project management skills.
• Excellent attention to detail and data accuracy.
• Strong written and verbal communication skills in English (B2–C1 required).
• Ability to manage multiple priorities, projects, and deadlines simultaneously.
• Proficiency with Microsoft Office applications and reporting tools.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively with Marketing, Sales, SDR, and other internal teams.
• Self-motivated, proactive, and comfortable working in a fast‑paced environment.
• Preferred Qualifications
• Experience with Salesforce.
• Experience with marketing automation platforms such as Pardot, HubSpot, or Marketo.
• Experience supporting LinkedIn advertising campaigns.
• Experience supporting events, webinars, or Account-Based Marketing (ABM) programs.
• Familiarity with Demandbase or similar ABM platforms.
• Experience with social media management platforms.
• Experience working with distributed or remote teams.

Preferred Systems

• HubSpot
• Pardot
• Demandbase
• LinkedIn Ads
• Google Ads
• Microsoft Office
• Marketing automation and reporting platforms

What Success Looks Like

• Accurate lead routing, campaign tracking, and CRM data management.
• Successful execution and support of campaigns across multiple marketing channels.
• Up‑to‑date marketing calendars, reports, dashboards, and project trackers.
• Improved data quality and operational efficiency within Salesforce and marketing platforms.
• Well‑documented lead management and marketing processes.
• Strong collaboration with the Inbound and Outbound Campaign teams.
• Effective management and audit of social media channels and digital engagement.