Demand Generation Manager

elev8.io; Medellín; Presencial; COP 9.000.000 - 13.000.000; Jornada completa

Descripción de la vacante

elev8.io is seeking a Demand Generation Manager to orchestrate inbound demand generation across content, marketing automation, SEO, social distribution, PR, paid media, and analytics to build a predictable pipeline.

You’ll own the connective tissue between strategy and execution, ensuring timely campaigns, automated workflows, and measurable growth in qualified leads and organic traffic. This role is based in Medellín, Colombia, with a focus on scaling B2B marketing programs.

Formación

• 3–5 years in B2B marketing, demand generation, marketing operations, or content coordination.
• Experience with ActiveCampaign or HubSpot, WordPress, Google Analytics, and Google Search Console.
• Familiarity with SEO fundamentals, social scheduling platforms, and CRM systems.
• Strong written communications and comfort using AI tools (ChatGPT, Claude, Perplexity).
• Highly organized, proactive, and able to manage multiple campaigns and stakeholders.

Responsabilidades

• Own ActiveCampaign as the internal platform expert.
• Build and optimize email nurture campaigns, newsletters, lead scoring, segmentation, and journeys.
• Maintain landing page forms, automation sequences, and lead routing.
• Monitor and report on automation campaign performance.
• Coordinate content and campaigns across LinkedIn, Google, Meta, and YouTube Ads.
• Support PR, backlink outreach, and sales enablement materials.

Conocimientos

Demand generation

B2B marketing

Content operations

Marketing automation

Analytics

Herramientas

ActiveCampaign

HubSpot

WordPress

Google Analytics

Google Search Console

Descripción del empleo

Aboutelev8.io

elev8.ioprovides360°patientacquisitionsolutionsforbehavioralhealthorganizationsbyhelpingthem:

• GenerateVOB-qualifiedleadsviaelev8media™
• IncreaseefficiencythroughCRM&techstackoptimizationviaelev8tech™
• Improvelead-to-admitconversionratesviaelev8sales™

Role:

The Demand Generation Manager is the operational hub of elev8.io's inbound demand generation engine. This role ensures that content, marketing automation, SEO, social distribution, PR, paid media coordination, and analytics all work together to drive predictable pipeline.

This role owns the connective tissue — making sure ideas move from strategy into coordinated, cross-functional execution on-schedule. Successinthisroleisdefinedbyconsistentcontentoutput,functioningautomationsystems,on-timecampaignlaunches,andmeasurablegrowthinorganictrafficandmarketing-qualifiedleads.

CoreResponsibilitiesbyCategory

MarketingAutomation

• OwnActiveCampaignastheinternalplatformexpert.
• Buildandoptimizeemailnurturecampaigns,newsletterworkflows,leadscoring,segmentation,andcustomerjourneys.
• Maintainlandingpageforms,automationsequences,andleadrouting.
• Monitorandreportonautomationcampaignperformance.

ContentOperations

• Managetheeditorialcalendarandcoordinatebriefswithcontentwriters.
• Reviewdraftsforquality,uploadandformatblogpostsonthewebsite,andoptimizeformatting,internallinking,CTAs,andSEOmetadata.
• Publishandupdatecontentonanongoingbasis.
• Repurposelong-formcontent(e.g.,podcastepisodes)intoblogarticles,LinkedInposts,newsletters,videoscripts,short-formreels,quotegraphics,andsalescollateral.

SocialMediaDistribution

• CoordinatecontentpublishingacrossLinkedIn,Facebook,Instagram,YouTube,andX.
• Maintainaconsistentpublishingcadencealignedwiththecontentcalendar.

SEO&WebsiteCoordination

• SupporttheSEOteambypublishingoptimizedpages,uploadingblogs,organizinginternallinking,andoptimizingmetadata.
• QAwebsiteupdatesandcoordinatenewlandingpages.
• MonitorcontentperformanceandflagopportunitiestotheSEOteam.

PR&BacklinkOutreach

• Supportguestpostoutreach,podcastopportunities,andindustrypublicationplacements.
• Coordinatebacklinkcampaigns,partnerco-marketing,anddirectoryopportunities.

CampaignCoordination

• Ensurelandingpages,creative,andtrackingarereadyaheadofcampaignlaunchesacrossLinkedIn,Google,Meta,andYouTubeAds.
• Coordinatewiththepaidmediateamtokeepassetsorganizedandcampaignslaunchingonschedule(withoutowningmediabuyingdirectly).

SalesEnablement

• Coordinateproductionofwhitepapers,casestudies,ROIcalculators,pitchdecks,salesone-pagers,industryreports,andexecutiveplaybooks.

Analytics&Reporting

• Monitorwebsitetraffic,organicgrowth,emailengagement,landingpageconversion,andleadsourceattribution.
• Turnmarketingperformancedataintoactionablenextstepsforthecontentandcampaigncalendar.

Qualifications

• 3–5yearsofexperienceinB2Bmarketing,demandgeneration,marketingoperations,orcontentcoordination.
• ExperiencewithActiveCampaignorHubSpot,WordPress,GoogleAnalytics,andGoogleSearchConsole.
• FamiliaritywithSEOfundamentals,socialschedulingplatforms,andCRMsystems.
• StrongwrittencommunicationskillsandcomfortusingAItools(ChatGPT,Claude,Perplexity).
• Highlyorganized,proactive,andabletomanagemultipleconcurrentcampaignsandstakeholders.

WhyWorkWithelev8.io

• MissionwithMeaning:Yourworkhelpsbehavioralhealthorganizationsreachmorepeoplewhoneedcare.
• High-GrowthEnvironment:Workdirectlywithleadershipinsideafast-scalinggrowthplatform.
• CareerDevelopment:Grow into a Demand Generation Manager or broader marketing leadership role as the function scales.