B2B Growth Marketing Manager

Anônimo; Colombia; Presencial; COP 89.280.000 - 156.240.000; Jornada completa

Descripción de la vacante

Anônimo is seeking a Growth Marketing Manager to drive demand generation and B2B branding across LATAM, Brazil, and other markets. You will build a dedicated marketing engine that delivers qualified opportunities and aligns with business results.

The role is a builder position reporting to the B2B VP, collaborating with Sales and Corporate Customer Service to ensure marketing outcomes translate to revenue and growth.

Formación

• 6+ years in B2B marketing, demand generation, growth, or performance marketing, with 3+ years in B2B demand generation.
• Proven ability to drive pipeline and measurable business results.
• Experience building and scaling multi-channel demand engines across LATAM.
• Strong English skills, with multi-country operation exposure a plus.

Responsabilidades

• Design and execute the demand generation strategy for the B2B business across LATAM, Brazil, and other markets.
• Build and scale inbound marketing channels and support outbound activity with BD teams.
• Lead and grow the B2B brand with differentiated, commercial positioning.
• Develop conversion mechanisms from the B2C base into B2B opportunities.
• Collaborate with Sales, Partnerships, and Operations to align marketing with the sales cycle.
• Define and track funnel metrics (MQL, SQL, cost per opportunity, conversion rates).
• Create content and sales enablement materials for corporate decision-makers.
• Manage the B2B marketing budget and report results to the VP.

Conocimientos

B2B marketing

Demand generation

Growth marketing

Performance marketing

LinkedIn Ads

Google Ads/SEM

Marketing automation tools

Funnel analytics

Cross-functional collaboration

Commercial mindset

Herramientas

LinkedIn Ads

Google Ads/SEM

Marketing automation tools

Funnel analytics

Descripción del empleo

We are looking for a Growth Marketing Manager to lead demand generation and B2B brand development across the region. This role is responsible for building a dedicated marketing engine that consistently generates qualified business opportunities and for establishing a distinct, commercially focused approach to the B2B brand.

This is a builder role: the position reports directly to the B2B Vice President and works closely with the Sales and Corporate Customer Service teams to ensure that marketing is connected to business results, not just brand metrics.

Key Responsibilities

• Design and execute the demand generation strategy for the B2B business across LATAM, Brazil, and other markets where we operate.


• Build and scale inbound marketing channels.


• Support and strengthen the outbound strategy in partnership with the Business Development teams.


• Lead and grow the B2B brand, ensuring consistency and differentiated positioning among our corporate audience.


• Develop conversion mechanisms from the B2C user base into B2B opportunities, leveraging existing brand awareness.


• Support the partnerships and corporate alliances strategy from a marketing perspective, including joint campaigns, content, and sales enablement materials.


• Define and track funnel metrics (MQL, SQL, cost per opportunity, conversion rates) in partnership with the Sales teams.


• Collaborate with Business Development to align marketing with the prospecting and sales cycle (SDR/BDE), ensuring a consistent flow of qualified leads.


• Create content and sales enablement materials (case studies, one-pagers, nurturing campaigns) targeted at corporate decision-makers.


• Manage the B2B marketing budget and prioritize investments based on channel ROI.


• Regularly report results and key learnings to the B2B Vice President, with an analytical mindset and a strong focus on continuous improvement.

What We're Looking For

• 6+ years of experience in B2B marketing, demand generation, growth, or performance marketing, with at least 3 years of direct experience in B2B demand generation.


• Proven experience leading B2B demand generation strategies, both inbound and outbound, with a focus on measurable business results and pipeline generation, including lead, MQL, SQL, and opportunity management and optimization, as well as acquisition costs and conversion rates.


• Experience developing brand awareness and online reputation, communicating the company’s brand in a positive and authentic way to attract today’s increasingly digital and hyper-connected buyers.


• Experience developing retention marketing strategies in coordination with Academic, Product, and Customer Success teams.


• Ownership of the review and development of existing customer and student journeys.


• Ability to operate autonomously as a “solo builder”: designing, executing, and measuring campaigns without relying on a large team.


• Hands-on experience with LinkedIn Ads, Google Ads/SEM, marketing automation tools, and funnel analytics.


• Commercial mindset: understands how Sales teams operate and designs marketing strategies to support closing deals, not just visibility.


• Strong ability to work cross-functionally, coordinating with Sales, Product, Partnerships, and Operations teams.


• Advanced English (written and spoken).


• Previous experience working in companies with multi-country operations across Latin America.

Nice to Have

• Portuguese.


• Knowledge of the EdTech, corporate training, or B2B SaaS sectors.


• Experience working with Sales teams or Consultative sales models.