LatAm Marketing Analytics & Insights Specialist

Avient Corporation; Perimetro Urbano Pereira; On-site; COP 72,752,000 - 114,325,000; Full time

Job summary

Avient Corporation is seeking a Marketing Analytics & Insights Specialist to identify, gather, analyze, and translate market information into actionable recommendations that support growth across Latin America.

This role focuses on market trends, industry developments, customer needs, competitive dynamics, economic and regulatory changes, and emerging opportunities that can help Avient prioritize markets, applications, and solutions.

Qualifications

• 2 to 3 years of experience in market research, marketing analytics, business analytics, competitive intelligence, commercial strategy, or related field.
• Practical experience translating market data into business or commercial recommendations.
• Experience supporting growth strategy, strategic planning, market development, or business development initiatives.
• Experience in an industrial B2B environment is preferred.

Responsibilities

• Gather and synthesize quantitative and qualitative market information from corporate resources, purchased reports, industry associations, databases, public sources, and internal subject-matter experts.
• Identify and evaluate additional reliable sources of market intelligence and build an organized portfolio of regional sources, reports, and analytical resources.
• Conduct market assessments to understand industry structure, market size, growth drivers, value-chain dynamics, customer needs, and market attractiveness.
• Analyze competitors' positioning, pricing strategies, value propositions, go-to-market approaches, and commercial activities to identify opportunities for differentiation and growth.
• Monitor market, technology, sustainability, socioeconomic, regulatory, customer, and consumer trends affecting target industries and applications.
• Identify emerging markets, applications, customer segments, and growth opportunities.
• Develop market sizing, business cases, and opportunity assessments, including TAM, SAM, and SOM analyses when applicable.
• Apply forecasting and trend analysis methodologies to evaluate market developments and their potential implications for the business.
• Translate complex data and research findings into clear business implications and actionable recommendations for commercial, marketing, and leadership teams.
• Connect external market developments with Avient’s capabilities and priorities to recommend where the company should focus resources, develop solutions, or explore new opportunities.
• Develop clear reports, dashboards, presentations, infographics, and executive summaries that support leadership reviews and strategic planning discussions.
• Present findings and recommendations to stakeholders in a clear, concise, and business-oriented manner.
• Support annual strategic planning, market development initiatives, growth programs, and Account-Based Marketing activities with data-driven insights.
• Partner with Commercial, Product Management, Technology, Marketing, and Leadership teams to identify and evaluate growth platforms.
• Collaborate with the corporate Strategic Marketing & Insights team to leverage available tools, methodologies, market resources, and expertise.

Skills

Advanced Excel

Power BI

Data storytelling

Market research

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Job description

Avient Corporation is seeking a Marketing Analytics & Insights Specialist to identify, gather, analyze, and translate market information into actionable recommendations that support growth across Latin America.

This role focuses on market trends, industry developments, customer needs, competitive dynamics, economic and regulatory changes, and emerging opportunities that can help Avient prioritize markets, applications, and solutions.