Klaviyo Email & SMS Marketing Manager – E-Commerce

Adaptive Teams; Bogotá; Presencial; COP 94.584.000 - 170.250.000; Jornada completa

Descripción de la vacante

Adaptive Teams is seeking a hands-on Klaviyo expert to lead email and SMS marketing for a direct-to-consumer consumer products business. You will own campaigns, automate journeys, segment audiences, and leverage data to boost repeat purchases and revenue.

You will build sophisticated flows, test optimizations, and partner with creative and e-commerce teams on messaging and assets. The role is fully remote for LatAm with flexible hours to maximize impact.

Formación

• Hands-on Klaviyo expertise and delivery of email/SMS campaigns.
• Experience in e-commerce or DTC email/SMS marketing.
• Ability to build sophisticated automated flows and journeys.
• Strong segmentation, personalization, and lifecycle marketing skills.
• Ability to analyze revenue, opens, clicks, and retention metrics.
• Strong copywriting, merchandising, and promotional instincts.
• Proven experience with A/B testing and optimization.
• Understanding of deliverability and compliance best practices.

Responsabilidades

• Own email and SMS marketing strategy and execution in Klaviyo.
• Build, schedule, test, and optimize promotional campaigns.
• Create and improve automated flows (welcome, abandon cart, browse, post-purchase, win-back).
• Segment audiences by behavior, history, and engagement.
• Manage campaign calendars around promotions and launches.
• Collaborate with creative/ecom teams on messaging and assets.
• Run A/B tests on subject lines, content, timing and audiences.
• Monitor deliverability and list health; track metrics and ROI.

Conocimientos

Klaviyo expertise

Email marketing

SMS marketing

Automated flows

Segmentation

Personalization

A/B testing

Deliverability compliance

Herramientas

Klaviyo

Descripción del empleo

Turn subscribers into customers—and customers into loyal fans.

We’re looking for a hands-on Klaviyo expert to own email and SMS marketing for an e-commerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue.

Location:LatAm - Fully Remote

Your Mission: Day to Day Responsibilities

• Own email and SMS marketing strategy and execution in Klaviyo.
• Build, schedule, test, and optimize promotional campaigns.
• Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention.
• Segment audiences based on customer behavior, purchase history, and engagement.
• Manage campaign calendars around promotions, launches, and key selling periods.
• Partner with creative and e-commerce teams on messaging, offers, and campaign assets.
• Run A/B tests across subject lines, content, offers, timing, and audiences.
• Monitor deliverability and list health.
• Track revenue, conversion, engagement, and retention performance.
• Use performance data to continuously improve email and SMS results.

Your Toolbox: Skills to be Successful

• Strong hands-on experience with Klaviyo.
• Proven email and SMS marketing experience in e-commerce or DTC.
• Experience building sophisticated automated flows and customer journeys.
• Strong understanding of segmentation, personalization, and lifecycle marketing.
• Comfortable analyzing revenue, conversion, open, click, and retention metrics.
• Strong copy, merchandising, and promotional instincts.
• Experience with A/B testing and campaign optimization.
• Understanding of email/SMS deliverability and compliance best practices.
• Experience marketing consumer products is a plus.