Key Account Manager

Kaizen Gaming; Bogotá; On-site; COP 164,263,000 - 295,673,000; Full time

Job summary

Kaizen Gaming, the team powering Betano, is seeking a Key Account Manager for the Colombian market. You will oversee a portfolio of high-net-worth customers, focusing on loyalty and personalized experiences delivered within a sustainable framework.

Responsibilities include managing relationships, coordinating rewards, hosting events, and driving activity at key lifecycle points. Fluency in Spanish and English, plus strong relationship and analytical skills, are required.

Qualifications

• Bachelor's and/or Master's degree in Marketing/Business Administration/Management or related field.
• Native Spanish with good English.
• Strong relationship-building and customer-service mindset.
• Commercial acumen with analytical and organizational skills.

Responsibilities

• Manage portfolio of high-net-worth Key Accounts in Colombia.
• Build strong personal relationships to foster loyalty and increase lifetime value.
• Monitor customer performance and ensure timely rewards and rewards program delivery.
• Provide top-tier customer service as primary contact across channels.
• Plan and host local/global Key Account events with other teams.
• Identify lifecycle opportunities to drive activity and growth.
• Represent the voice of Key Accounts and provide feedback for better customer experience.

Skills

Relationship building

Analytical skills

Organizational skills

MS Office

Communication skills

Willingness to travel

Education

Bachelor's and/or Master's in Marketing/Business Administration/Management

Tools

MS Office

Job description

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there'll be no average day for you. Ready to Press Play on Potential?

Let's start with the role

The Key Account Manager will oversee the portfolio of high-net-worth customers in the Colombian market, focusing on building relationships with Key Accounts. This role emphasizes enhancing loyalty, delivering personalized and rewarding experiences, all within a sustainable framework. It offers a unique opportunity to engage with high-value customers, providing them a world-class experience while promoting responsible gambling and sustainability.

As a Key Account Manager, you will:

• Manage the customer portfolio and establish strong personal relationships to foster loyalty, retention, and increased lifetime value by maintaining their customary and sustainable play levels;
• Monitor individual customer performance and ensure timely provision of rewards, both online and offline, aligning with business requirements;
  Deliver top-tier customer service to assigned customers, acting as the primary point of contact through all available channels and for any related issues;
• Proactively target individual customers with appropriate actions at strategic points in their lifecycle (new Key Accounts, churning, lapsed, returning, big winners, etc.) to drive growth and activity;
• Strategically plan and host diverse local or global Key Account events, collaborating with the Hospitality and Sponsorship Team, including hospitality at sporting events, concerts, luxury dinners, and entertainment outings, collaborating with the Hospitality and Sponsorship Team;
  Monitor market-level performance and comprehend emerging trends;
• Initiate campaigns tailored to stimulate activity among assigned Key Accounts, ensuring prompt generation, tracking, and reporting of results;
  Acquire in-depth knowledge of customers (playing behaviors, preferences, dislikes) to build respective strategies;
• Play a vital role in driving business success by representing the voice of Key Accounts and providing valuable feedback and innovative ideas to enhance the overall customer experience.

What you will bring:

• Bachelor's and/or Master's Degree in Marketing/Business Administration/Management or other relevant fields;
  Work experience in a customer-facing environment. Key customer management will be considered a plus;
• Native Spanish speaker and good level of English;
• Strong relationship-building skills and a commitment to providing world-class service to our valued customers;
  Commercial acumen, analytical and organizational skills, attention to detail;
• Excellent MS office skills;
• Outstanding written and verbal communication skills;
• Passion for the online gaming industry, either as a customer or through prior work experience in the industry;
• A sense of responsibility, reliability, and a proven ability to work well within a team;
• Professional appearance, and a willingness to travel and work outside of regular office hours.