Head of Organic Growth - Trader-First Growth Leader

Kraken; Colombia; On-site; COP 572,902,000 - 763,869,000; Full time

Job summary

Kraken is seeking a hands-on Head of Organic Growth to own how Kraken Pro gets discovered and how curious traders become active ones. You will lead a small team, optimize SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.

You will map the funnel from first touch to first trade, identify where traders drop off, and win them back. The role requires strong B2C instincts, product-minded UX focus, and an ability to ship, test, and learn in a

Qualifications

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming with experience in a player‑coach role leading a small team.
• Product savvy with understanding of how features drive growth.
• UX instinct to identify friction in flows and work with Product/Design to fix it.
• High AI competency to multiply impact and meet demand.
• Analytical rigor with funnels, cohorts, attribution, and experimentation.

Responsibilities

• Own organic acquisition across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.
• Map the funnel from first touch to first trade and identify where traders drop off and how to win them back.
• Audit and improve landing pages, sign-up flows, onboarding, and in‑product moments to improve conversion.
• Lead brand-driven growth across channels and maintain trust with users.
• Lead a lean, scrappy team, coach, unblock, and ship experiments.
• Build dashboards and insights to show growth drivers and next steps.
• Collaborate with Legal/Comms to ensure compliant, accurate messaging across regions.

Skills

B2C growth

Growth marketing

UX optimization

Data analysis

Cross-functional leadership

Trading/crypto familiarity

AI tools

Tools

GA4

Mixpanel

Job description

Kraken is seeking a hands-on Head of Organic Growth to own how Kraken Pro gets discovered and how curious traders become active ones. You will lead a small team, optimize SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.

You will map the funnel from first touch to first trade, identify where traders drop off, and win them back. The role requires strong B2C instincts, product-minded UX focus, and an ability to ship, test, and learn in a