Crypto Pro Social Media Lead: Growth & Community

Kraken; Colombia; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

Kraken is hiring a Social Media Lead for Kraken Pro to drive our social channels with platform-native, compelling content. You will engage the community, translate product updates into clear narratives, and maintain a rigorous content calendar across X, Telegram, and more.

Ideal candidates have 3+ years in social or content, preferably in fintech or crypto, with strong writing and editing skills and comfort with high-paced channels and AI tools to multiply impact.

Qualifications

• 3+ years in social or content, ideally fintech, crypto, or trading.
• Strong writing, editing, and communication skills.
• Able to create scroll-stopping, platform-native content.

Responsibilities

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
• Be the heartbeat of the community. Actively engage with the Kraken Pro audience.
• Run an always-on calendar. Build and maintain a content calendar and manage approvals.
• Translate product and ecosystem news into clear narratives.
• Measure growth and performance and iterate based on insights.
• Ship responsibly with Legal/Comms to ensure compliant messaging.

Skills

Social media

Content creation

Brand voice

Copywriting

Community management

AI tooling

Video editing

Tools

Figma

CapCut

Job description

Kraken is hiring a Social Media Lead for Kraken Pro to drive our social channels with platform-native, compelling content. You will engage the community, translate product updates into clear narratives, and maintain a rigorous content calendar across X, Telegram, and more.

Ideal candidates have 3+ years in social or content, preferably in fintech or crypto, with strong writing and editing skills and comfort with high-paced channels and AI tools to multiply impact.