Growth-Focused Product Manager, Consumer FinTech

Kraken; Colombia; Presencial; COP 303.010.000 - 437.681.000; Jornada completa

Descripción de la vacante

Kraken is expanding its Consumer team to drive the end-to-end marketing product roadmap and build pivotal campaign experiences across in-app and web platforms. You will own the lifecycle messaging, incentives, and funnel improvements to accelerate user acquisition and reactivation.

The role focuses on shaping how millions discover and engage with Kraken's consumer products, partnering with design, data, and engineering to deliver measurable growth across paid and organic channels.

Responsabilidades

• Own the marketing product roadmap end to end and turn campaign ideas into shipped product work.
• Design and launch tailored campaign experiences across in-app, web, push, email, social and paid channels.
• Raise the bar on lifecycle messaging to improve relevance and conversion.
• Own incentives like offers, referrals, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to identify funnel leaks and run experiments to close gaps.
• Improve landing pages and search performance; build product foundations for measurable paid and offline channels.
• Partner with marketing, design, engineering and data as the single owner for growth enablement.
• Define acquisition and reactivation metrics and report honestly, including when experiments miss targets.

Descripción del empleo

Kraken is expanding its Consumer team to drive the end-to-end marketing product roadmap and build pivotal campaign experiences across in-app and web platforms. You will own the lifecycle messaging, incentives, and funnel improvements to accelerate user acquisition and reactivation.

The role focuses on shaping how millions discover and engage with Kraken's consumer products, partnering with design, data, and engineering to deliver measurable growth across paid and organic channels.