Head of Growth

AGS Youth Soccer Club; Bogotá; On-site; COP 269,669,000 - 404,503,000; Full time

Benefits offered by this job

Competitive compensation

Performance bonus

Job summary

AGS Youth Soccer Club seeks an exceptional Head of Growth to own paid customer acquisition across youth and adult sports brands, including soccer, basketball, and volleyball, operating in the Greater Toronto Area and South Florida.

You will manage an annual paid media budget of CAD 700,000, scaling to CAD 1.4 million over 2.5 years, and personally oversee campaigns across Google, Meta, and emerging channels, treating CPA as a personal scoreboard.

Qualifications

• 5+ years hands-on paid acquisition experience.
• Proven CPA/CAC ownership with Google and Meta.
• Fluency with PMax, Advantage+, CAPI, and offline conversions.
• Experience in local-services or multi-location ecommerce with LTV.
• Experience leading a small distributed team.
• Spanish fluency is a plus.

Responsibilities

• Oversee zero-based rebuild of paid media across Google and Meta, plus test channels like TikTok.
• Fix measurement foundations: server-side tracking, CAPI, offline conversions.
• Hands-on media buying: create, launch, optimize, and pause campaigns.
• Direct the creative engine: manage on-camera content and weekly tests.
• Transition out the incumbent agency within 60 days.
• Build monthly budget plans around seasonality calendars.
• Report weekly with a scorecard on CPA, CPA:contribution, creative velocity, spend pacing.
• Design scaling architecture to reach CAD 1.4M without CPA degradation.

Skills

Paid acquisition

Budget management

Cross-channel advertising

Spanish fluency

Tools

Google Ads

Meta Ads

PMax

CAPI

Offline conversions

Job description

We're looking for an exceptional Head of Growth to own paid customer acquisition across our portfolio of youth and adult sports brands, including soccer, basketball, and volleyball, operating throughout the Greater Toronto Area and South Florida.

You'll take full ownership of an annual paid media budget of approximately :$700,000 CAD, doubling to $1.4 million over the next 2.5 years. You own the CPA. You set the strategy AND run the ad accounts hands-on.

We want someone who's still sharp inside platforms, who treats CPA like a personal scoreboard, and who's hungry to win. You'll define the acquisition strategy, own the budget, build the measurement framework, and personally manage campaigns across Google, Meta, and emerging channels.

Responsibilities

• Zero-based rebuild of the paid media program across Google (Search, PMax, YouTube) and Meta (Advantage+, retargeting), plus test channels (TikTok)
• Fix the measurement foundation: server-side tracking, CAPI, offline conversion value upload, new-vs-returning deduplication against a 20-30K family customer database
• Hands-on media buying: build, launch, optimize, and kill campaigns yourself
• Direct the creative engine: manage the on-camera content personality and video editor, run a weekly creative test/kill cadence
• Transition out the incumbent agency within 60 days
• Build monthly budget plans against two seasonality calendars (Canadian outdoor/indoor/camps; Florida back-to-school/New Year/camps)
• Report weekly on a single-page scorecard: new-customer CPA (deduplicated), CPA:contribution ratio, creative velocity, spend pacing
• Design the scaling architecture to $1.4M without CPA degradation

Requirements

• 5+ years hands-on paid acquisition, with at least 2 years personally managing $500K+/year across
• Google + Meta Proof you've owned a CPA/CAC number with accountability (you will show us the numbers)
• Direct platform fluency in 2026: PMax, Advantage+, CAPI, offline conversion imports — you will audit one of our live ad accounts on a screen share during the interview
• Local-services, multi-location, ecommerce-with-LTV, or registration-based business experience strongly preferred
• Comfort managing a small distributed team (LatAm editor/analyst, GTA on-camera talent)
• Spanish fluency a plus (US market is one-third Latino)

Benefits

Compensation: Competitive, based on experience. Performance bonus tied to new-customer CPA and volume targets.