Head of Go-to-Market

Track & Crack; Colombia; Remote; COP 171,561,899 - 240,186,659; Full time

Benefits offered by this job

Early-stage equity

Competitive salary

Fully remote work

Team offsites 2-3 times a year

Home office budget of €2,000

Learning & development budget of €1,500/year

30 days PTO + public holidays

Latest hardware

Private health insurance or stipend

16 weeks parental leave

No-meeting Wednesdays

Job summary

Track & Crack is an innovative legal tech startup seeking its first dedicated GTM hire. This role offers the opportunity to own the entire sales process, from outbound outreach to closing deals with law firms and in-house legal teams.

The ideal candidate will have 5 to 8 years of B2B sales experience, preferably in the legal sector, and be adept at building pipelines from scratch. This position not only involves sales but also strategic planning, allowing for a significant impact on the company's growth.

With meaningful equity opportunities and a fully remote setup, this is a chance to join a fast-growing company at ground level, developing solutions for modern legal teams.

Qualifications

• 5 to 8 years in B2B sales or business development, ideally with law firms.
• Experience in building sales pipelines from scratch.
• Comfortable in early-stage environments with evolving products.

Responsibilities

• Own the full sales cycle from outbound to close for law firms.
• Build the GTM playbook including ICP, messaging, and sales process.
• Run product demos and build relationships with law firm decision-makers.
• Collaborate with product and engineering to align the platform with needs.
• Develop partnerships with legal networks and communities.
• Hire and scale the sales function as the company expands.

Skills

B2B sales

GTM strategy development

Trust building with stakeholders

Strategic thinking

Closing deals

Job description

An early-stage legal tech startup backed by leading investors, building AI-powered tools for transactional lawyers. The product helps legal teams draft, review, and negotiate contracts faster, turning hours of manual work into minutes.

Already gaining traction with law firms across Europe. The company ships fast, iterates weekly, and is building the founding team. This is a ground-floor opportunity with meaningful equity and outsized impact.

The role

You’ll be the first dedicated GTM hire. Own everything from positioning to pipeline to close. You’ll figure out who the ideal customer is, how to reach them, what the pitch sounds like, and how to turn a conversation with a managing partner into a signed deal.

Why this role

The product is gaining traction with law firms. Now it needs someone to turn early wins into a scalable go-to-market engine. You’ll build the playbook, not inherit one.

What you’ll do

• Own the full sales cycle from outbound to close for law firms and in-house legal teams
• Build the GTM playbook from scratch: ICP, messaging, pricing, sales process
• Run product demos and build relationships with decision-makers at law firms
• Collaborate with product and engineering to ensure the platform matches market needs
• Develop partnerships with legal industry networks, conferences, and communities
• Hire and scale the sales function as the company grows

What we’re looking for

• 5 to 8 years in B2B sales, GTM, or business development, ideally selling to law firms, professional services, or enterprise buyers
• You’ve built pipelines from scratch, not just inherited them
• Comfortable selling a product that’s still evolving. You thrive in early-stage environments
• Excellent at building trust with senior stakeholders (partners, GCs, heads of legal)
• Strategic thinker who can also pick up the phone and close
• Bonus: network in the legal industry, experience with legal tech or compliance tools

What we offer

Early-stage equity (meaningful, not symbolic) Competitive salary benchmarked against top European tech Fully remote, anywhere in Europe Team offsites 2 to 3x/year (London, Berlin, or Lisbon) €2,000 home office budget €1,500/year learning & development budget 30 days PTO + public holidays Latest hardware (MacBook Pro, external display) Private health insurance or stipend 16 weeks parental leave, regardless of gender No-meeting Wednesdays