Growth Marketing Specialist: SEO, CRO & Analytics

Gallagher; Bogotá; On-site; Confidencial; Full time

Job summary

Gallagher is seeking a Digital Marketing Specialist to own growth through data-driven strategies. You will drive customer acquisition, enrollment growth, retention and long-term performance across digital channels.

The role requires 3–5 years in performance marketing, strong analytics, and a Bachelor’s degree in marketing or related fields. You will collaborate with cross-functional teams to optimize experiences and impact revenue.

Qualifications

• 3–5 years of experience in performance marketing and customer acquisition.
• Experience with conversion rate optimization and marketing analytics.
• Strong understanding of SEO and content optimization strategies.
• Experience with funnel development and lifecycle marketing.
• Ability to optimize websites and run experimentation programs.
• Ability to influence stakeholders with data-backed recommendations.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive growth.
• Own acquisition funnels from awareness to conversion and retention.
• Lead SEO, GEO and organic growth across discovery channels.
• Optimize websites, landing pages and digital experiences for conversions.
• Develop lifecycle marketing programs to increase retention and LTV.
• Leverage analytics and performance reporting to guide decisions.
• Partner with sales, product and web teams to improve experiences and outcomes.
• Build testing frameworks to uncover new growth opportunities.

Skills

Performance marketing

Customer acquisition

Conversion rate optimization

Marketing analytics

SEO

Content optimization

Funnel development

Lifecycle marketing

Website optimization

Experimentation programs

Data-backed recommendations

Education

Bachelor's degree in marketing or business administration

Job description

Gallagher is seeking a Digital Marketing Specialist to own growth through data-driven strategies. You will drive customer acquisition, enrollment growth, retention and long-term performance across digital channels.

The role requires 3–5 years in performance marketing, strong analytics, and a Bachelor’s degree in marketing or related fields. You will collaborate with cross-functional teams to optimize experiences and impact revenue.