Growth-Focused Digital Marketing Specialist

Arthur J. Gallagher & Co.; Bogotá; On-site; COP 36,000,000 - 60,000,000; Full time

Job summary

Gallagher is seeking a Digital Marketing Specialist to own growth-focused initiatives, combining strategy, analytics, and execution to turn customer insights into revenue opportunities. You’ll drive customer acquisition, enrollment growth, retention, and long-term performance across digital channels.

Ideal candidates will have 3–5 years of experience in performance marketing, analytics, SEO, and funnel development, with a Bachelor’s degree in marketing or related field.

Qualifications

• Bachelor's degree in marketing, business administration or related fields.

Responsibilities

• Develop and execute integrated digital marketing strategies that drive measurable growth.
• Own acquisition funnels from awareness through conversion, retention and re-engagement.
• Lead SEO, content optimization and discovery channels to drive organic growth.
• Optimize websites and landing pages to improve conversion rates.
• Develop lifecycle marketing programs to increase retention and customer lifetime value.
• Leverage analytics and performance reporting to guide business decisions.
• Collaborate with sales, enrollment and product teams to improve customer experience and outcomes.
• Build testing frameworks for continuous growth opportunities.

Skills

Performance marketing

Customer acquisition

Conversion rate optimization

Marketing analytics

Search engine optimization

Content optimization

Lifecycle marketing

Funnel development

Website optimization

A/B testing

Education

Bachelor's degree in marketing or business administration

Job description

Gallagher is seeking a Digital Marketing Specialist to own growth-focused initiatives, combining strategy, analytics, and execution to turn customer insights into revenue opportunities. You’ll drive customer acquisition, enrollment growth, retention, and long-term performance across digital channels.

Ideal candidates will have 3–5 years of experience in performance marketing, analytics, SEO, and funnel development, with a Bachelor’s degree in marketing or related field.