Growth Marketing Coordinator (Lifecycle & Outbound)

MEDLIFE; Bogotá; Remote; COP 158,213,000 - 253,141,000; Full time

Benefits offered by this job

Birthday off

100% remote

Job summary

MEDLIFE is seeking an experienced Growth Marketing Coordinator to own our email- and CRM-driven growth engine across the participant journey. You will identify high-potential US college students, run outbound campaigns, and build nurture sequences in HubSpot to drive engagement.

This is an individual contributor role with end-to-end ownership of outbound and lifecycle outcomes. You will collaborate with Expansion, Sales, Customer Success, RevOps, and Data Solutions to improve targeting,

Qualifications

• 4+ years growth marketing, incl. 2+ years lifecycle/CRM.
• 2+ years running cold email/outbound campaigns, with US/Canada focus.
• Bachelor’s in Marketing or related field; hands-on beats credentials.
• Strong HubSpot experience; deliverability and warm-up know-how.

Responsibilities

• Build and own email- and CRM-driven growth engine across the participant journey.
• Identify high-potential US college students and build targeted ICPs.
• Maintain clean prospect data in HubSpot and perform enrichment.
• Manage sending infrastructure and deliverability (SPF, DKIM, DMARC).
• Write and test cold email sequences for student personas.
• Map entire journey from first contact to alumni advocacy and track metrics.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

Cold email

Outbound campaigns

HubSpot

Deliverability

Copywriting

English proficiency

Data analytics

Segmentation

AI tools

Campaign measurement

Education

Bachelor's degree in Marketing

Tools

HubSpot

Clay

Apollo

Job description

About us

MEDLIFE is a non-profit organization that partners with low-income communities in Latin America and Africa to improve their access to medicine, education, and community development projects. Our mission is to build a worldwide Movement empowering the poor in their fight for equal access to healthcare, education, and a safe home. Our vision is a world free from the constraints of poverty. MEDLIFE works with students from around the world in order to broaden their perspectives and better equip them to advocate for social justice.

Our ideal Growth Marketing Coordinator (Lifecycle & Outbound)

We're looking for a growth marketer who knows how to start new relationships and how to deepen existing ones. You have run cold email and outbound campaigns at real scale, and you have built lifecycle journeys that turned first-time customers into repeat ones. You value proof over activity: you can speak to the numbers behind your work, including volumes, reply rates, retention, and what you changed after a test. As we continue growing, we'd love for you to be part of the MEDLIFE Movement.

About the role

You will build and own MEDLIFE's email- and CRM-driven growth engine across the full participant journey. On the acquisition side, you will identify and reach high-potential U.S. college students through outbound and cold email, generating qualified conversations that grow MEDLIFE's Student Leadership Teams and chapter network. On the retention side, you will own the journey after the first conversion, building nurture, repurchase, and reactivation journeys in HubSpot that turn participants into repeat travelers, chapter leaders, and lifelong alumni advocates.

This is an individual contributor position with end-to-end ownership of outbound and lifecycle outcomes, and a clear path to a Lead role as the function grows. You will report to the Head of Marketing and work closely with the Expansion, Sales, Customer Success, RevOps, and Data Solutions teams.

What will your day-to-day look like at MEDLIFE?

• Identify universities, student organizations, and individual students most likely to become MEDLIFE leaders, and build targeted prospect lists and ICPs.
• Source, verify, and maintain clean prospect data in HubSpot, using enrichment tools and AI.
• Manage sending infrastructure and deliverability (SPF, DKIM, DMARC, warm-up, sending volume), protecting MEDLIFE's sender reputation.
• Write and test cold email sequences for different student personas, in line with CAN-SPAM and other applicable compliance practices.
• Map the full participant journey, from first contact through participation, chapter leadership, graduation, and alumni advocacy.
• Build segmented nurture, repurchase, and reactivation journeys in HubSpot based on behavior, lifecycle stage, program history, and inactivity.
• Run multichannel campaigns (email, SMS/WhatsApp, myMEDLIFE, social retargeting) focused on relevant next actions, not message volume.
• Partner with Expansion, Sales, and Customer Success on clear handoffs between automated outreach and human follow-up.
• Track conversion, deliverability, reactivation, LTV, and revenue influenced, and keep improving targeting, segmentation, and messaging.

What will you bring?

• Minimum 4 years of combined growth marketing experience, including at least 2 years in lifecycle, retention, or CRM marketing and at least 2 years running cold email or outbound campaigns (or equivalent hands-on experience across both), with a focus on U.S. and/or Canadian audiences.
• Bachelor's degree in Marketing, Business Administration, Communications, Data/Growth Analytics, or a related field; hands-on experience takes precedence over formal credentials.
• Proven ownership of retention, repurchase, reactivation, or LTV outcomes through segmented, multi-stage journeys.
• Cold email at meaningful scale (not small-batch or newsletter-level sending), with testing and iteration based on real results.
• Hands-on deliverability experience: SPF, DKIM, DMARC, warm-up, domain reputation, and bounce management.
• Hands-on HubSpot experience (strongly preferred) and working knowledge of Clay, Apollo, or an equivalent prospecting/enrichment platform.
• Strong segmentation, experimentation, cohort analysis, and funnel-measurement skills.
• Demonstrated use of AI tools or agents for research, personalization, or campaign execution in a real workflow.
• Persuasive, natural copywriting for North American audiences, tested against real response data.
• Advanced / professional working proficiency in English.

Nice to have:

• Experience recruiting or marketing to students, universities, Gen Z audiences, education, travel, or nonprofit programs.
• Experience building cross-stage journeys (e.g., prospect to participant to alumni) or referral/advocacy programs.
• Experience with WhatsApp/SMS, multichannel CRM, and working across North America and LATAM teams.

What do we offer you?

• Full-time, 100% remote position for candidates based in Latin America, Monday to Friday, 8:00 a.m. to 5:00 p.m. (GMT-5).
• Competitive salary commensurate with the role, a competitive benefits package, and your birthday off.
• End-to-end ownership of outbound and lifecycle growth, with a growth path to a Lead role as the team expands.
• Mission-driven work that directly supports MEDLIFE's ability to serve more students and communities.