Digital Marketing Manager

Important company in the food industry; Bogotá; On-site; COP 90,000,000 - 140,000,000; Full time

Job summary

Leading company in the food industry seeks a Digital Marketing Manager to drive and optimize its digital ecosystem. The role focuses on lead generation, customer engagement, and reinforcing the brand through inbound marketing, SEO, CRM, social media, and digital campaigns.

The candidate will develop strategies, manage agencies, and analyze metrics to improve funnels and conversions. On-site in Bogotá, Colombia, with 6–7 years in B2B digital marketing and advanced English required.

Qualifications

• Bachelor's degree in marketing or related field.
• 6–7 years of digital marketing experience, B2B.
• Advanced English (B2-C1) required.
• On-site in Bogotá, Colombia.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Lead inbound marketing initiatives to attract, convert, and retain customers.
• Optimize website performance and SEO positioning through keyword strategies and content optimization.
• Monitor and improve digital conversion funnels and customer journeys.
• Manage and analyze CRM data to generate insights and strengthen customer engagement.
• Oversee social media strategy, content planning, campaign execution, and performance tracking.
• Coordinate and manage external digital agencies to align with goals and KPIs.
• Track and analyze key metrics, reporting and opportunities for improvement.
• Collaborate with cross-functional teams for integrated digital initiatives.
• Stay updated on market trends and digital marketing best practices.

Skills

Inbound Marketing

SEO

PPC / Digital Advertising

Social Media Management

CRM management

Analytical thinking

Strategic thinking

English (Advanced)

Education

Bachelor's degree in Marketing/Communications/Advertising/BA or related

Tools

Google Analytics

CRM software

Job description

Asesoría laboral

Bolsa de trabajo

A leading company in the food industry is looking for a Digital Marketing Manager to lead and optimize its digital marketing ecosystem. This role will be responsible for driving lead generation, strengthening relationships with current and potential customers, and enhancing the company's digital presence through inbound marketing strategies, SEO, CRM management, social media, and digital campaigns.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Lead inbound marketing initiatives to attract, convert, and retain customers.
• Optimize website performance and SEO positioning through keyword strategies and content optimization.
• Monitor and improve digital conversion funnels and customer journeys.
• Manage and analyze CRM data to generate insights and strengthen customer engagement initiatives.
• Oversee social media strategy, content planning, campaign execution, and performance tracking.
• Coordinate and manage external digital agencies to ensure alignment with business goals and KPI achievement.
• Track and analyze key digital marketing metrics, reporting performance and identifying improvement opportunities.
• Collaborate with cross-functional teams to ensure integrated digital initiatives.
• Stay updated on market trends, emerging technologies, and digital marketing best practices.

Profile We Are Looking For

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, Industrial Engineering, or related fields.
• Minimum 6 or 7 years of experience in Digital Marketing managing B2B accounts within companies or agencies.
• Proven experience in:
• Inbound Marketing
• SEO (Search Engine Optimization)
• PPC / Digital Advertising
• Social Media Management
• Experience working with CRM platforms is desirable.
• Strong analytical and strategic thinking skills.
• Advanced English level (B2-C1) required.
• Ability to manage multiple projects and stakeholders simultaneously.
• Availability to work on-site in Bogotá, Colombia.

Key Competencies

• Customer Focus
• Strategic Thinking
• Digital Mindset
• Results Orientation
• Collaboration & Teamwork
• Innovation & Continuous Improvement
• Analytical Thinking
• Communication Skills
• Planning & Organization
• Business Acumen

Working Conditions

• Location: Bogotá, Colombia
• Schedule: Monday to Friday
• Direct contract with the company
• On-site position