Growth Marketing Analyst — Data-Driven, US & Colombia

Zoe Financial; Bogotá; On-site; COP 40,000,000 - 60,000,000; Full time

Benefits offered by this job

Healthcare coverage

Dental coverage

Lunch at office

Gym benefits

Annual offsite in NYC

Job summary

Zoe Financial is seeking a Marketing Analyst in Bogotá to help brand Zoe as the premier platform for finding, hiring, and investing with financial advisors, while supporting Wealth Platform growth. You will work in a US startup environment, based in Bogotá, with native English skills and a data-driven mindset.

You’ll manage paid campaigns, run experiments, pull data, and produce clear performance reports to optimize CAC and ROAS, collaborating with cross-functional teams.

Qualifications

• Minimum 2 years of experience in performance marketing or digital marketing analytics.
• Direct experience managing six-figure budgets in Google Ads and Meta Ads.
• Excellent verbal and written communication skills in English.
• Strong Excel or Google Sheets skills.
• Experience analyzing marketing data to guide decisions.
• Comfortable working with cross-functional teams in a fast-moving company.

Responsibilities

• Manage and optimize paid campaigns on Google Ads, Meta Ads, and OpenAI Ads for US audiences.
• Monitor daily spend, cost per lead, and conversion rate; flag issues quickly.
• Build and run landing page experiments (A/B tests) to improve conversions.
• Pull data from ad platforms, CRM, and analytics to build performance reports.
• Turn raw data into insights and actionable recommendations.
• Plan budgets, tests, and campaign strategy with the team.
• Support creative and messaging testing across channels for US audiences.
• Track and report on CAC, ROAS, funnel conversions.
• Maintain clean tracking of campaigns, spend, and results across channels.

Skills

Performance marketing

Marketing analytics

English proficiency

Excel / Google Sheets

Data analysis

Cross-functional collaboration

Tools

Google Ads

Meta Ads / Ads Manager

HubSpot

Job description

Zoe Financial is seeking a Marketing Analyst in Bogotá to help brand Zoe as the premier platform for finding, hiring, and investing with financial advisors, while supporting Wealth Platform growth. You will work in a US startup environment, based in Bogotá, with native English skills and a data-driven mindset.

You’ll manage paid campaigns, run experiments, pull data, and produce clear performance reports to optimize CAC and ROAS, collaborating with cross-functional teams.