Growth-Focused SEM Specialist for Conversions

Open English; Colombia; On-site; COP 178,005,625 - 249,207,875; Full time

Job summary

Open English seeks a results-oriented SEM Specialist to join their Digital Marketing Team in Colombia. This role focuses on optimizing Google performance channels with responsibilities including data analysis, campaign forecasting, and A/B testing. The ideal candidate will have strong experience in SEM campaigns, fluency in English and Spanish, and a Bachelor's degree in Marketing or a related field. The position emphasizes efficient investment in advertising strategies and demands a detail-oriented approach.

Qualifications

• Minimum 1 year managing Google campaigns.
• Strong analytical skills with advanced Excel knowledge.
• Proficient understanding of SEO and new advertising practices.

Responsibilities

• Analyze performance data and develop strategies.
• Meet with analysis teams to optimize campaign performance.
• Create forecasts for leads/sales based on data analysis.

Skills

Performance Max

SEM campaigns

Data analysis

A/B testing

Fluency in English

Fluency in Spanish

Education

Bachelor’s degree in Marketing or equivalent

Tools

Google Ads

Microsoft Ads

Google Analytics

Job description

Open English seeks a results-oriented SEM Specialist to join their Digital Marketing Team in Colombia. This role focuses on optimizing Google performance channels with responsibilities including data analysis, campaign forecasting, and A/B testing. The ideal candidate will have strong experience in SEM campaigns, fluency in English and Spanish, and a Bachelor's degree in Marketing or a related field. The position emphasizes efficient investment in advertising strategies and demands a detail-oriented approach.