Growth Analytics Lead: Experiments & Segmentation

Experimentation Jobs; Colombia; Presencial; COP 60.000.000 - 100.000.000; Jornada completa

Descripción de la vacante

A leading technology company in Colombia is seeking a Marketing Analytics Lead to design and execute experiments including A/B tests and ML-driven causal methods. The role involves analyzing user funnels to identify purchase patterns and building segmentation models to improve targeting strategies. This position is crucial for communicating insights that can influence decisions affecting millions of users. The ideal candidate will thrive in a collaborative environment with cross-functional partners.

Responsabilidades

• Design and run experiments including A/B tests and ML-driven causal methods.
• Analyze user funnels to identify patterns and build segmentation models.
• Communicate insights to influence decisions for millions of users.

Descripción del empleo

A leading technology company in Colombia is seeking a Marketing Analytics Lead to design and execute experiments including A/B tests and ML-driven causal methods. The role involves analyzing user funnels to identify purchase patterns and building segmentation models to improve targeting strategies. This position is crucial for communicating insights that can influence decisions affecting millions of users. The ideal candidate will thrive in a collaborative environment with cross-functional partners.