Global Marketing Automation & Demand Gen Leader

GEA Group; Colombia; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

International team environment

Training & development opportunities

Company pension scheme and accident-</

Descripción de la vacante

GEA Group is seeking a Senior Expert in People Process Excellence & Solution Design to lead marketing automation strategy and governance on a global scale. The role partners with divisions, IT, and Sales to drive adoption and measurable pipeline impact.

You will oversee rollout, data‑driven optimization, and customer journeys, delivering playbooks and training to scale best practices across the matrix organization.

Formación

• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing.
• Proven experience with leading Marketing Automation platforms.
• Strong digital marketing background in an international, matrix organization.
• Track record in governance, process excellence, technology adoption and organizational change.
• Strong analytical, stakeholder management and change leadership skills.
• Fluent in English; German is a plus.

Responsabilidades

• Define and drive GEA's global Marketing Automation strategy, roadmap and operating model.
• Act as the global business owner of GEA's Marketing Automation platform and lead its rollout.
• Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness.
• Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting.
• Ensure seamless integration with CRM and the broader digital ecosystem.
• Balance global standards with divisional and market-specific requirements.
• Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation.
• Serve as the strategic partner for Divisional Marketing teams and drive adoption.

Descripción del empleo

GEA Group is seeking a Senior Expert in People Process Excellence & Solution Design to lead marketing automation strategy and governance on a global scale. The role partners with divisions, IT, and Sales to drive adoption and measurable pipeline impact.

You will oversee rollout, data‑driven optimization, and customer journeys, delivering playbooks and training to scale best practices across the matrix organization.