EL Product Marketing Specialist

BlackBerry Inc.; Bogotá; Hybrid; COP 80,000,000 - 140,000,000; Full time

Job summary

ABB is seeking a Product Marketing Manager in Colombia to align local strategies with the global product roadmap. You will implement marketing activities, support the Sales organization, and deliver technical presentations, demonstrations and training for busducts and low‑voltage panels.

Lead annual marketing plans, develop business programs, build strong customer relationships, and articulate the value and benefits of ABB solutions in Spanish and English.

Qualifications

• 5+ years of experience with busducts and low-voltage panels.
• Enhanced knowledge of low- and medium-voltage products.
• Passionate about technical activities, marketing and sales.

Responsibilities

• Implement product marketing strategies aligned with the global product strategy.
• Support Sales with product knowledge and training to drive sales.
• Execute annual marketing plan and manage budgets; define and implement improvement plans.
• Develop business plans to drive development for defined markets.
• Conduct proactive promotional activities including technical presentations, demonstrations, seminars, and educational material.
• Establish and maintain long-term relationships with target customers and stakeholders.

Skills

Product marketing

Sales support

Technical presentations

Training

Promotions

Stakeholder management

Bilingual Spanish/English

Education

Electrical Engineering degree

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.This position reports to:EL Product Marketing Manager__Your role and responsibilitiesIn this role, you will have the opportunity to implement product marketing strategies aligned with the global product strategy for the assigned area to meet business objectives. Each day, you will implement marketing activities and support the Sales organization in driving sales for respective products. You will also showcase your expertise by driving sales efficiency through appropriate product knowledge and training.The work model for the role is: hybridThis role is contributing to the Electrification Business in Colombia. Main stakeholders are busducts, motor control centers, and low-voltage panel boards.You will be mainly accountable for:Ensuring efficient marketing activities and a strong value proposition to customers by using effective promotional techniques.Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.Focusing on achievement of orders and driving continuous improvementExecuting annual marketing plan in collaboration with relevant division and/or product groups.Developing business plans focused on driving business development for a defined market.Implementing proactive promotional activities, including technical presentations, demonstrations, seminars, educational material, and technical development of projects and solutions for the customer target group.Establishing and maintaining effective long-term relationships with target group customers to understand their needs and to ensure they are well-informed of the ABB product, systems, services offering, features, and benefits.Our team dynamicsYou will join a dynamic and high-performing team, where you will be able to thrive.Qualifications for the roleYou enjoy working with installers, panel builders, and end users.You have at least 5 years of experience working with busducts and low-voltage panels.Possess an enhanced knowledge of low- and medium-voltage products.You are passionate about technical activities, marketing, and sales.Degree in electrical engineeringYou are at ease communicating in Spanish and English.You hold a current professional license valid in Colombia.Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.Ready to make an impact?Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.