Ecommerce Performance Analyst

Publicis Groupe ANZ; Bogotá; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking an e-commerce media Specialist in Bogotá to lead digital campaigns for advertisers across platforms such as Amazon and Walmart, handling setup, taxonomy, monitoring, optimization and reporting.

You will collaborate with global account teams, manage budgets and bid strategies, and drive improvements through beta tests and new platforms. The role requires independence, focus on quality, and a drive to grow with Publicis Global Delivery's 5,000+ colleagues.

Formación

• Must have intermediate ecommerce media campaign management/optimization knowledge.
• Strong communication skills.
• Result oriented mindset with attention to detail.
• Analytical thinking with data-driven approach.
• Technical savvy in digital advertising across platforms.
• Good Excel knowledge.
• Experience with ecommerce and search media platforms (Amazon, Walmart, Google ads).
• Familiarity with tools like GCM/Sizmek, Marin, Skai, 4C, IAS/MOAT and related ad tech.

Responsabilidades

• Manage the audience insights framework.
• Set up ecommerce campaigns on required platforms per guidelines.
• Lead weekly status calls with internal stakeholders.
• Monitor campaign health and optimize budgets, bids, and creatives.
• Document campaigns on the QA tracker.
• Proactively troubleshoot issues and communicate with clients.
• Engage with the global account team for flawless execution.
• Identify growth opportunities and share recommendations with the client.
• Develop best-practice documentation to improve efficiency.
• Stay updated on industry trends and new platforms.

Conocimientos

Intermediate ecommerce media

Communication skills

Result oriented

Attention to details

Analytical skills

Technical savvy in digital ads

Excel proficiency

Amazon/Walmart/Google ads knowledge

Herramientas

GCM

Sizmek

Marin

Skai

4C

IAS/MOAT

Instacart BASIC

Kroger BASIC

Criteo BASIC

Pacvue BASIC

Descripción del empleo

Publicis Global Delivery is seeking an e-commerce media Specialist in Bogotá to lead digital campaigns for advertisers across platforms such as Amazon and Walmart, handling setup, taxonomy, monitoring, optimization and reporting.

You will collaborate with global account teams, manage budgets and bid strategies, and drive improvements through beta tests and new platforms. The role requires independence, focus on quality, and a drive to grow with Publicis Global Delivery's 5,000+ colleagues.