Digital and Marketing Technology Manager

Taxpayer Law LLP; Colombia; On-site; COP 133,920,000 - 200,880,000; Full time

Job summary

Taxpayer Law LLP seeks an experienced Digital and Marketing Technology Manager to oversee digital marketing operations, platforms, agency performance, and analytics. You will design workflows, implement systems, and optimize digital performance to support growth.

Based in Colombia, you will manage external agencies, drive PPC, SEO, email marketing, and CRM data, with a focus on lead quality and conversion. Fluency in English is required, with at least 5 years in digital marketing and management

Qualifications

• Fluent English, both written and spoken.
• 5+ years in digital marketing and marketing technology.
• 3+ years of management-level responsibility for digital channels and marketing systems.
• Proven experience implementing and optimizing marketing platforms and automation workflows.
• Experience managing PPC or digital marketing agencies and evaluating campaign performance.
• Strong knowledge of Google Analytics 4, CRM systems, call tracking, and digital reporting.
• Experience managing email newsletters, including audience growth, deliverability, and engagement.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to work independently in a growing and evolving organization.

Responsibilities

• Manage external agencies responsible for Google Ads, website development, and technical integrations.
• Oversee PPC campaigns and evaluate performance based on qualified leads, conversion rates, and business outcomes.
• Administer and optimize marketing technology platforms, including Lawmatics, Lawbrokr, CallRail, and Voice Assist.
• Manage website content, performance, forms, integrations, and user experience improvements.
• Oversee email marketing campaigns and the company newsletter using Mailchimp.
• Monitor SEO performance using Semrush and analyze digital performance through Google Analytics 4.
• Maintain accurate CRM, marketing, and intake data and develop performance dashboards.
• Manage the company's LinkedIn presence, YouTube channel, and digital content distribution.
• Coordinate webinar technology, registration, automation, recording, and reporting.
• Implement approved tracking, privacy, and analytics requirements.
• Provide monthly performance reports and identify opportunities to improve lead quality and conversion.

Skills

Fluent English

Digital marketing

Marketing technology

Agency management

GA4

CRM systems

Email marketing

Data reporting

Independent work

Tools

Lawmatics

Lawbrokr

CallRail

Voice Assist

Mailchimp

Semrush

Clio Grow

Job description

About Taxpayer Law

Taxpayer Law is a Canadian law firm specializing exclusively in tax disputes, including CRA audits, objections, Tax Court litigation, collections, voluntary disclosures, and taxpayer relief. We are a growing, technology-driven firm with a collaborative structure and an ambitious approach to marketing. This is an opportunity to help shape our marketing function while supporting the firm's continued growth.

About the Role

We are looking for an experienced Digital and Marketing Technology Manager to oversee digital marketing operations, marketing technology platforms, agency performance, and digital reporting. The ideal candidate combines strong technical expertise with marketing knowledge and has hands‑on experience implementing systems, designing workflows, solving technical challenges, and optimizing digital performance.

Responsibilities

• Key ResponsibilitiesManage external agencies responsible for Google Ads, website development, and technical integrations.
• Oversee PPC campaigns and evaluate performance based on qualified leads, conversion rates, and business outcomes.
• Administer and optimize marketing technology platforms, including Lawmatics, Lawbrokr, CallRail, and Voice Assist.
• Manage website content, performance, forms, integrations, and user experience improvements.
• Oversee email marketing campaigns and the company newsletter using Mailchimp.
• Monitor SEO performance using Semrush and analyze digital performance through Google Analytics 4.
• Maintain accurate CRM, marketing, and intake data and develop performance dashboards.
• Manage the company's LinkedIn presence, YouTube channel, and digital content distribution.
• Coordinate webinar technology, registration, automation, recording, and reporting.
• Implement approved tracking, privacy, and analytics requirements.
• Provide monthly performance reports and identify opportunities to improve lead quality and conversion.

Qualifications

• Required QualificationsFluent English, both written and spoken.
• At least 5 years of experience in digital marketing and marketing technology.
• At least 3 years of management-level responsibility for digital channels and marketing systems.
• Proven experience implementing and optimizing marketing platforms and automation workflows.
• Experience managing PPC or digital marketing agencies and evaluating campaign performance.
• Strong knowledge of Google Analytics 4, CRM systems, call tracking, and digital reporting.
• Experience managing email newsletters, including audience growth, deliverability, and engagement.
• Strong analytical, organizational, communication, and problem‑solving skills.
• Ability to work independently in a growing and evolving organization.

Required Skills

• Fluent English, both written and spoken.
• Digital marketing and marketing technology experience.
• Management‑level responsibility for digital channels and marketing systems.
• Implementing and optimizing marketing platforms and automation workflows.
• Managing PPC or digital marketing agencies and evaluating campaign performance.
• Strong knowledge of Google Analytics 4, CRM systems, call tracking, and digital reporting.
• Managing email newsletters, including audience growth, deliverability, and engagement.
• Analytical, organizational, communication, and problem‑solving skills.
• Ability to work independently in a growing and evolving organization.

Preferred Skills

• Preferred QualificationsExperience in law firms, accounting firms, or other professional services environments.
• Familiarity with Lawmatics, Lawbrokr, CallRail, Clio Grow, or comparable platforms.
• CRM implementation and marketing automation experience.
• Experience managing Google Business Profile, customer reviews, webinars, and YouTube.
• Knowledge of AI‑powered marketing tools and emerging digital channels.
• French language proficiency is an asset.

Pay range and compensation package

Working HoursMost working hours may follow Colombia time, with flexibility required for meetings, presentations, webinars, and collaboration with teams and suppliers operating on Eastern Time.